Toyota Canada
Company Info
The Work
Toyota is bringing the Winter Games to the Big Game
Toyota wakes up dormant car buyers
Lexus takes extra time to craft a new Canadian platform
Toyota’s push for global mobility at the Super Bowl
In the News
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Toyota’s new brand platform aims to deepen emotional connection
Toyota Canada has launched “For What Matters Most,” a new brand platform aimed at deepening emotional connections with Canadians. Using ...
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Toyota Canada: When product is (truly) protagonist
By Ty Burke This story was originally published in the Fall 24 issue of strategy magazine. Inside any showroom, at any auto dealership, you ...
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Toyota celebrates 60th anniversary with cross-country road trip
The Kanreki Tour will visit each Canadian province, ending on August 30.
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Toyota Canada picks The&Partnership, Vision7
The agencies are partnering again to create a bespoke agency for the automaker's newly consolidated dealer assignment.
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Toyota to consolidate tactical marketing
The automaker and regional dealer associations are looking for a single agency to handle the newly combined assignment.
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Up to the Minute: Gravity adds to its leadership
Plus, a new PR shop for Toyota in Quebec and more news you may have missed.
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Toyota touts ‘safety for everyone’ message
The auto brand aims to show its suite of features is more democratic than others with a new campaign.
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Toyota turns to tech
The automaker's new digitally-driven experiential play targets millennials outside of the traditional dealership.
