Consumerism, climate and coronavirus
Editor Jennifer Horn on the fundamental consumer shifts that are only just beginning.
It’s simple even though it’s not
Editor Jennifer Horn on why embracing a more nuanced understanding of gender is less complicated than it might seem.
A new spin on all things retail
Brands are coming up with some very clever shopper-marketing strategies these days.
Pressing play on content
Editor Jennifer Horn on why content remains king for marketers.
All the lonely people
Editor Jennifer Horn examines how brands are making efforts to bring people together.
The winds of change
Editor Jennifer Horn examines how agencies have shifted from being campaign builders to problem solvers.
Show your brave face
Editor Jennifer Horn explains why it doesn’t hurt brands to be bold.
What’s a pot brand to do?
Editor Jennifer Horn looks at the opportunity to be found within the creative restraints placed on cannabis producers.
Comparing notes & thriving on chaos
Editor Jennifer Horn on how the dissolving borders between digital and physical retail is making some brands stronger.
A long ways to go
Editor Jennifer Horn on the less-discussed ways technology could impact the future of marketing.
Making a ripple
Editor Jennifer Horn on how the inaugural Design AOY category will help raise the bar and boost Canada’s design reputation.
OK brands, are you ready to find your voice?
Managing editor Jennifer Horn on how to avoid creating content that gets lost in the voice ether.
Making TV mass again
Managing editor Jennifer Horn on fall TV’s nostalgic wave.
To 150 years of diversity
Managing editor Jennifer Horn on what it’s like to be an outsider in Canada (and the grocery aisle).
Bringing sexy back
Managing editor Jennifer Horn on how to drive retail experiences through personalization and cult-like communities.
