2018 Strategy Awards: Connecting with Canadians
BBDO and Cossette won in the Connection category, while Bensimon Byrne turned a curse to a blessing in Data/Tech Strategy.
2018 Strategy Awards: Changing the game
How BBDO Toronto and Bensimon Byrne, Narrative, OneMethod mixed things up, plus the Creative Catalyst winners.
Turning the ship around
From CPG to retail and pharma, here’s how brands are making their mark in and outside of stores to win at the Strategy Awards.
The evolution of award-winning marketing strategies
Brands like Penningtons and SickKids reveal their secrets for transformations that win in market (and at the Strategy Awards).
2018 Strategy Awards: Getting people talking
A look at who won in the Social/Conversational Strategy and new Canada 150 category.
2018 Strategy Awards: Going against the grain
Winners in the Content, Launch Strategy and Cause categories reimagined the way they go to market.
The Strategy Awards’ Grand Prix winner is…
FCB/Six took home the Grand Prix, plus four more golds, at the Strategy Awards for its Destination Pride campaign.
2017 Strategy Awards: The Starlight Foundation’s new clothes
Hospitalized kids wore their personalities with custom gowns made by Canadian designers.
2017 Strategy Awards: The ASC plays the role of a trickster
The team lured people to a fake investment seminar to raise awareness about investment fraud.
2017 Strategy Awards: Take Note pens a digital love story
The Toronto store reminded people of the power of notes through a handwritten tale of love.
2017 Strategy Awards: SickKids takes back the fight
The campaign showed SickKids as a “performance” brand, taking on the biggest challenges in child health.
2017 Strategy Awards: SAQ inspires personalization
A multichannel approach was developed to highlight the benefits of the SAQ loyalty program.
2017 Strategy Awards: Rethinking the cancer conversation
The Give-A-Care campaign featured custom products to help young women through treatment.
2017 Strategy Awards: RBC’s patriotic pledge
The brand encouraged youth across Canada to make an impact in their communities.
2017 Strategy Awards: Questrade asks the tough questions
The brand’s campaign featured TV spots with pointed client-advisor conversations.
