Editorial
Pressing play on content
Editor Jennifer Horn on why content remains king for marketers.
Upfronts
Genesis Motors shifts marketing into high gear
The Hyundai-owned, digital-first luxury brand aims to drive more sales by talking about what sets its cars apart.
Male grooming is booming
Brands, from global giants like L’Oreal to start-ups like Consonant, are marketing more to men. And it’s starting to pay off.
Tribute
Frank Palmer looks beyond DDB Canada
The ad legend examines his legacy, while looking forward at what’s next for him and an industry in flux.
The New Establishment
The New Establishment: Shereen Ladha dances to her own beat
The McCann strategist balances her day job with several side-hustles.
Agency Survey
What do agency insiders expect for the year ahead?
The annual Agency Survey gets industry folk to reveal their wishes, plans and beefs with briefs.
Content Strategies
Interac tunes into audio content
How the debit-payment brand used podcasting to map the shift into B2B marketing.
Canadian Tire crowdsources content
The user-generated content play banks on the brand taking a back seat.
Creative Report Card
The 2019 Creative Report Card is out
Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.
CRC 2019: Top brand and planner on finding new crews
How Lori Davison, Jason Chaney and Cossette built on SickKids’ strategy to reach new donors.
CRC 2019: Top CDs on building a strong partnership
Teams at Cossette and Rethink share the secrets to a successful work marriage that spawns award-winning ads.
CRC 2019: FCB/Six’s ECD on staying agile
Ian Mackenzie plans to fail over and over and over again before hitting on that winning iteration.
CRC 2019: Top planners from FCB/Six walk the walk
Anna Percy-Dove, John Fung and Zac Matheson, as well as client PFLAG Canada, discuss the importance of diversity.
CRC 2019: No. 1 art-and-copy team on creating magic
Devon Williamson and James Ly cast spells on consumers through perfect pairings of words and pictures.
CRC 2019: No. 3 art-and-copy team on winning together
Jordan Hamer and Spencer Dingle of Cossette sort of look alike and definitely think alike when it comes to collaborating on Cannes-winning work.
CRC 2019: Designers in many forms
We ask the top designers about the evolving practice and the personal projects that represent their craft.
AToMiC Awards
2019 AToMiC Awards winners revealed
BBDO’s “Paralympic Network” took the Grand Prix in a year where branded content led to game-changing ideas.
AToMiC 2019: Fan-powered frenzy
BBDO’s Grand Prix-winning “Paralympic Network” was one of several campaigns that tapped into passions to mobilize movements.
AToMiC 2019: Listening is believing
Check out award-winning work with a message from UpHouse and Union.
AToMiC 2019: Getting immersive
How biometrics and AR helped drive deeper engagement.
AToMiC 2019: Innovate to integrate
Cossette and Initiative found creative ways to get the word out about SickKids and Wendy’s.
AToMiC 2019: The reality of tech
FCB and Mosaic used technology with the aim of changing and saving lives.
AToMiC 2019: The brand (content) bandwagon
Check out award-winning work from Lg2, Cossette, Rethink, DDB, Initiative, Zulu Alpha Kilo and Bensimon Byrne / Narrative / OneMethod
AToMiC 2019: Starting afresh with different insights
How brands old and new took bold approaches to securing consumer loyalty.
AToMiC 2019: Sustainable shifts
Rethink and Havas thought up bold, socially-conscious campaigns for IKEA and Greenfield Natural Meat Co.
AToMiC 2019: Old brands, new tricks
Grip Limited modernized the images of two very different brands, KFC and the Terry Fox Foundation.
AToMiC 2019: The art of design
Striking design work by Rethink, Cossette, Lg2, The Local Collective, Sid Lee, Grey Canada and Leo Burnett.
AToMiC 2019: When diversity and advertising collide
DDB, Zulu Alpha Kilo and FCB/Six create work that champions diversity in its many forms.
AToMiC 2019: Get out-of-home
Proof, J. Walter Thompson Canada and Rethink brought home awards for OOH creative.
Creative confectionary brands
Anomaly and BBDO created AToMiC award-winning programs that targeted stoners and haters for Oh Henry! and Snickers.
AToMiC 2019: Cannabis 101
Central Station and Cossette schooled Canadians on pot.
