Upfront

The rise of retail-tainment
Retailers and entertainment companies are increasingly allowing consumers to “shop the show,” as branded content takes on a different spin.

Dove sketches real beauty
The beauty care brand creates an online spot built on the notion that women are their own worst critics.

Iögo steps into the kitchen
The Ultima Foods yogurt brand aims to drive awareness about Canada’s 2,000 collective kitchens.

Becoming CSR-certified
More than 65 Canadian companies have become Certified B Corporations, making a legal commitment to deliver social or environmental benefits to society.
Forum

What’s the purpose of your CSR?
Marc Stoiber on finding your true CSR purpose
Features

Story Planet thinks outside the galaxy
Juniper Park developed the Intergalactic Travel Authority storefront theme for the non-profit learning centre.

Brands stand up to bullies
As the issue of bullying dominates global headlines, a slew of Canadian brands and agencies are responding. But will brands be recognized as authentic supporters and not just background logos?
Next Media Stars

Next Media Stars: Katey Beaudry crafts a new telco strategy
The communications strategist at M2 Universal was lead on “Don’t cut the conversation short” execution using Metro newspaper’s Splitter ad unit.

Next Media Stars: Amanda De Fields chalks up a digital strategy
The MediaVest digital supervisor launched an execution that gave consumers a chance to create cafe chalk art without ever leaving their digital device.
Forum

Earning trust: CSR is the new sink or swim factor
Coca-Cola’s Shane Grant on earning trust through smart partnerships
Features

Adopt a cause
Strategy picked a few lesser-known causes and asked experts to build a CSR program for a brand they thought could partner up with an organization.
Editorial
Features

Missing Children starts a stamp collection
Lowe Roche and the Missing Children Network are unveiling customized stamps, available for purchase from Canada Post, featuring the faces of missing kids.
Cause + Action

2013 Cause + Action awards
Bell tops the list of brands that appealed to micro-givers with programs that call for minimal effort. Read on to hear about all the winners.

Cause + Action: Stanfield’s exposes below-the-waist cancer
The underwear company challenged one man to hitchhike across the country wearing nothing but its underwear in the dead of winter to raise awareness for testicular cancer.

Cause + Action: Coca-Cola helps WWF protect the polar bears’ home
Coca-Cola and WWF brought the fragile arctic ecosystem to Canada via a temperature-controlled and interactive display, asking Canadians to pledge their support to protect the polar bear’s habitat.

Cause + Action: Koodo incites virtual volunteerism
The telco’s “Koodonation Online Throwdown” challenge raised awareness of its micro-volunteering program.

Cause + Action: Toys “R” Us helps starlight with personal push
The toy retailer raised more than $1.5 million for the Starlight Children’s Foundation.

2013 Cause + Action: Judging panel
Meet the advertising and marketing executives who helped decide the winners of this year’s Cause + Action awards.
Features

Moving the needle on C-Suite diversity
In part three of strategy’s diversity series, we examine what brands and agencies are doing to address the issue in their senior ranks.

Cause marketing to the extreme
The desire to break through the clutter has many charities aiming for a major emotional response. Strategy examines the risks and rewards of marketing messages that teeter on the fringes.
Back Page

Back Page: Covenant House’s Hope
Young artists from Covenant House make hope colourful.