Articles Tagged ‘Aldo’

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Aldo dances onto TikTok

With a video-led approach, the shoe retailer is trying to convince younger buyers it’s more than just a “mall brand.”

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How brands show what actually matters to them

When comparing it to how they reacted to the pandemic, brands’ response to racism and police violence can be very telling.

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Aldo files for bankruptcy protection in the midst of transformation

COVID-19 caused a dramatic loss of revenue and increase in losses that put the retailer’s plans off the rails.

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The new sustainability

Strategy tapped experts and members of its CMO Council to examine the new realities of going green.

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What it takes to go (genuinely) green

How Aldo addressed its direct and indirect emissions across the supply chain to become certified climate neutral.

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Eco-watch: Brands take recycling to the next level

As consumers become more discerning about environmental claims, brands are making products out of recycled materials.

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Aldo begins eliminating single-use bags

The move aims to reduce both plastic and paper waste, eliminating roughly 10 million bags from circulation globally.

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Aldo makes new assignment as it continues to build omni-channel capabilities

The footwear retailer picks Jane Gill PR to promote its collections.

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Industry members partner on McGill’s new retail school

CloudRaker and a number of retailers will help tackle major challenges at the Bensadoun School of Retail Management.

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Aldo embraces life’s defining moments

The footwear brand unveils a global creative platform based on the notion of anticipation.

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Kinetic hires former Michael Kors exec

Damon Sloane joins the design and tech firm in a role focused on helping clients drive retail innovation.

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Aldo Group expands with U.S. Camuto acquisition

The Montreal-based company adds to its footwear and accessories business.

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Aldo ‘hearts’ individuality

The fashion retailer turns to influencers and their passions for its global fall campaign.

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Behind Aldo’s ecommerce updates

A new look with new content keeps the shoe seller competitive in a tight retail tech race.

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Aldo taps new agency partners

The company separates PR mandates for its two major banners as it pursues an omnichannel approach.