Articles Tagged ‘Claude Auchu’

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Why a board of directors is a big deal for Lg2

The agency sees the governance model as a way to foster growth and talent development while remaining independent.

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2021 Design AOY Silver: Lg2′s brand experience touch

CEO Claude Auchu on why his agency has evolved to be in the business of “progress, sustainable growth and brand experience.”

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How the pandemic has changed business for Worldwide Partners

Agency leaders from within the independent network sat down with Strategy to talk culture, retention and entrepreneurial spirit.

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Creative Report Card 2020: Indies rise to the top

How independent agencies have tapped into their values and capabilities to thrive in today’s business climate.

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Lg2 joins WPI agency network, names new partners

Investing in its independence and extending its international knowledge are among several recent changes at the agency.

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2019 Design AOY Silver: Lg2 influences subjective design

Killer design is infiltrating every office of the independent shop, which was built with the craft at its core.

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Co-chairs announced for 2018 Marketing Awards

Nominations have also been opened for judges to help evaluate the best creative work in the new Craft category.

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AOY + Design Bronze: Lg2 is in its Elements

The agency takes to rebranding, formalizing its internal innovation process and preserving company culture.

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Designing a nation

Greg Durrell’s upcoming documentary records the overlooked history of Canadian design’s golden age.

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Lg2 names new leadership positions

As work grows and a co-founder formally moves into retirement, the agency gives a pair of creatives new roles.

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CRC 2017: Lg2 likes to see the whole picture

This year’s #3 agency found success building its design business into full branding efforts.

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Habs’ farm team shows off its new colours

Lg2 designed the logo and uniform of a team vying for young hockey fans in Quebec.

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Cannes 2016: Canada Goose, Leo, Grey and Critical Mass pick up Lions

Canada won in PR, Digital Craft and Design but was shut out of the Outdoor and Product Design categories.

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Marketers of the Year: Modernizing milk

Agropur’s Caroline Losson is on a mission to make Natrel more than just a milk brand.

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Shopper Innovation Awards jury revealed

Meet the minds who will judge the 2016 entries, plus check out the new award categories.