Articles Tagged ‘Facebook’

The_Star#Toronto_Star#02-04-2021#ON#ON0#SS01#1#rjones@metronews.

Newspapers go blank to pressure Google and Facebook

The Toronto Star, National Post and nearly 100 other papers show what might happen if tech giants don’t pay for the content they generate ad revenue from.

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Can advertisers fare without Facebook?

A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.

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Clearly launches AR-powered Facebook ad

From the Tech newsletter: A new try-on tool is the latest way the brand is helping customers reluctant to buy eyewear online.

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How do travel preferences impact brand loyalty?

Rewards programs are less important than quality of accommodations and service, a Facebook survey finds.

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How to future-proof your performance marketing

Why effectively driving a consumer action online is going to mean having a less rigid approach.

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Social Engagements: Making Insta-worthy creative

The managing director of Facebook and Instagram Canada on how small budgets can make ‘mobile-first’ content work.

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Facebook hires first two creative agency partners

Neil Mohan and Kayla Osmond will serve as agency consultants for planning and producing creative for Facebook platforms.

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Facebook launches shoppable AR ads

Brands can bring virtual trial to users’ News Feeds and direct them to an ecommerce platform.

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F8 announcements marketers should care about

From data to AR to the growing popularity of Stories, what you should take away from Facebook’s annual developer’s conference.

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Facebook launches dynamic creative options

The social network has new tools to help customize and optimize ads based on where they appear.