Articles Tagged ‘Havas’

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Laughing Cow’s new brand platform is a funny thing

Fromagerie Bel focuses on optimism in the face of mishaps, bringing the emotional benefits of laughter back to the core of its brand.

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Havas hires Stephanie Nerlich as global chief client officer

Nerlich will support the largest clients at the company’s creative agencies.

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Canadian TV networks dive into streaming waters

How Canadian media companies are establishing their streaming brands to compete with Netflix and Amazon.

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Let awards set new standards for the industry

Responding to a column earlier this week, Havas’ Alex Panousis explains why she embraces her addiction to shiny things.

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Couche-Tard acts like a good neighbour

The convenience store banner moves towards more bold, humorous brand-building in its latest Quebec campaign.

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The 2019 Agency Family Tree

A detailed look of what agencies the major players own and operate in the Canadian market.

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New Balance re-launches the 997 with help of Toronto artists

The footwear brand has enlisted creatives representing its target audience to promote a mass market version of the classic shoe.

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What do consumers want from a low-cost carrier?

Flair’s head of marketing discusses what customers can expect from the rebranded airline as competition heats up.

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Havas Canada names new CEO

Melody Adhami takes over leadership as the agency goes to market as a “digital-first creative experience consultancy.”

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Havas wins Flair Airlines

The ultra low-cost carrier is looking to “reinvigorate” its marketing as it plans to expand its service.

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Sun Life connects health with wealth

The financial services provider humanizes its approach to deliver an optimistic message around “true wealth.”

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Consumers have high hopes for health tech

Havas’ Prosumer Report shows people are looking to new sources for healthcare innovation.

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People think brands should help them live healthier lives

A new Havas report also points out a number of areas where pharma companies can work on improving trust.

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AI trends to watch

From finding influencers to helping agencies make new inroads with clients, applications for the technology keep growing.

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Consumers feel guilt over what they buy: study

The latest Havas Prosumer Report reveals a complicated relationship with consumerism.