Articles Tagged ‘Havas’

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Metro refines what it means to source local products

The grocer is profiling 40 of the farmers and vendors consumers want to support: the ones in their own backyards.

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Cogeco goes ‘epic’ to shake up connected TV

To help Epico compete with IPTV offerings from national players, the telco is bringing excitement to small urban centres.

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Circle K wants you to be lucky this holiday

The convenience chain taps into a near-universal insight to keep people engaged with a brand that is still young.

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Mini Babybel focuses on shelf

Cheese tastings have been nixed in store, so the brand is focusing primarily on store signage and coupons to drive trial.

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Laughing Cow’s new brand platform is a funny thing

Fromagerie Bel focuses on optimism in the face of mishaps, bringing the emotional benefits of laughter back to the core of its brand.

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Havas hires Stephanie Nerlich as global chief client officer

Nerlich will support the largest clients at the company’s creative agencies.

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Canadian TV networks dive into streaming waters

How Canadian media companies are establishing their streaming brands to compete with Netflix and Amazon.

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Let awards set new standards for the industry

Responding to a column earlier this week, Havas’ Alex Panousis explains why she embraces her addiction to shiny things.

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Couche-Tard acts like a good neighbour

The convenience store banner moves towards more bold, humorous brand-building in its latest Quebec campaign.

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The 2019 Agency Family Tree

A detailed look of what agencies the major players own and operate in the Canadian market.

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New Balance re-launches the 997 with help of Toronto artists

The footwear brand has enlisted creatives representing its target audience to promote a mass market version of the classic shoe.

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What do consumers want from a low-cost carrier?

Flair’s head of marketing discusses what customers can expect from the rebranded airline as competition heats up.

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Havas Canada names new CEO

Melody Adhami takes over leadership as the agency goes to market as a “digital-first creative experience consultancy.”

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Havas wins Flair Airlines

The ultra low-cost carrier is looking to “reinvigorate” its marketing as it plans to expand its service.

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Sun Life connects health with wealth

The financial services provider humanizes its approach to deliver an optimistic message around “true wealth.”