Articles Tagged ‘Jackman Reinvents’
Staples satisfies consumer curiosity about its transformation
The retailer’s new positioning is meant to show customers it has the answers to both the hard and easy questions.
Why haven’t Canadian brands pulled back on the Olympics?
As sponsors distance themselves from the Games in Japan, local advertisers have kept the focus on cheering on the athletes themselves.
What are the new consumer segments?
Jackman Reinvents breaks down changing attitudes that are now driving consumers (and how to reach them).
Jackman Reinvents names six new VPs
New VP of strategy activation Brett Donald is among several hires and promotions within the agency’s leadership team.
Jackman Reinvents named AOR for Staples Canada
The agency expands its mandate to include a new brand platform as the retailer continues on its transformation.
Jackman announces a string of promotions
Two new SVPs are among the senior-level changes following a period of growth.
St. Michael’s hospital explores the link between poverty and health
Five interactive installations shine a light on the issue to launch a $25 million fundraising campaign.
Neal Brothers rebrands to focus on ‘goodness’
The company is celebrating its 30th anniversary with new branding and its first real marketing campaign.
Welcome to the wild world of weed
How brands in a new billion dollar industry are navigating regulations and social perceptions as they prepare for liftoff.
Hiku partners with Jackman on retail strategy
The consultancy will help form the customer experience in cannabis dispensaries run by Tokyo Smoke’s parent company.
Michael Kasprow joins Jackman Reinvents
The former BBDO Toronto CD wants to swim further upstream with clients.
The future of shopping: Striving for personalization
In part four of our series, we delve into how brick-and-mortar is taking on online shopping.
Inside Flow’s new pack design
The water brand has evolved its look to resonate with its health-focused target.
Flow Water makes an in-store play
The brand continues its partnership with the Jays’ Josh Donaldson, adding a contest layer to its campaign.
Three lessons on retail innovation
Post STORE 2016, Jackman Reinvents’ Mike Magnacca looks at how the mindset on digital is shifting.
