Articles Tagged ‘Lululemon’
Are men Lululemon’s billion dollar opportunity?
“This Is Yoga” carries forward CEO Laurent Potdevin’s ambitions for growth.
What makes a brand valuable?
RBC, TD, Tim Hortons and Lululemon all saw their brand value climb in BrandZ’s annual report.
Lululemon shifts its perspective for first global campaign
The brand aims to “get off the mat” by bringing the philosophy of yoga to other walks of life.
BrandZ unveils its top 100 list
Disruption and innovation are leading brand value, both in and outside of the tech category.
The (virtual) reality of retail
To compete with the future of online shopping, bricks-and-mortar needs to step up its immersive experiences, says Hunter Straker’s Robyn Burton.
RBC, TD among the most valuable global brands
Tim Hortons gained the most ground on the world stage among Canadian companies in the annual BrandZ report.
Throwback Thursday: strategy in 2012
Which QSR giant launched a transparency push that has since won it some serious hardware?
Throwback Thursday: strategy in 2003
For strategy’s 25th anniversary, we look back to ’03 when marketers prepped for war and PVRs confirmed industry fears.
Future-transforming ideas: health care 2.0
We wrap up our innovation series with visionary health tech.
Future-transforming ideas: inroads into fashion
Smart mirrors to help with your yoga tree pose and a clever closet to dress you for a hot date.
Canadians hold grudges: study
When a company faces a PR crisis, Canadians’ long-term views tend not to bounce back, a new report found.
Brands we’d like to pair
From Lululemon and Blackberry to PepsiCo and Fashion Week, here are some brand partnerships that seem like matches made in heaven.
Stops, starts and changes
Vaughan’s already massive mall gets bigger, Lululemon stretches deeper into menswear and Metro offloads Couche-Tard.
Breakout social media site of the year: Pinterest
The image-sharing website took the Internet by storm in 2012.
Building brand stories
Strategy executive editor Mary Maddever on what gets us to love a brand.
