Articles Tagged ‘Mary Maddever’
On shopper ethics, data, insights and mapping the road ahead
Mary Maddever on the challenges to focus on in 2020 and beyond.
Marketing acquired by Brunico
Strategy’s parent company has obtained the industry publication, as well as other select assets, from Rogers Media.
If you’re not careful, you can lose the mojo
Publisher Mary Maddever on how far gutsy attitude and staunch conviction can get your brand.
Why failure is good
Strategy publisher Mary Maddever on advice from Kevin Spacey and Agency of the Year winners.
What’s behind the Canadian sweep?
From our October issue, publisher Mary Maddever gets patriotic and tackles the push to use global creative.
Ad Week: Why failure is necessary – and good
Storytelling lessons from Kevin Spacey, the new internet-giant era for agencies and the need for bravery all around.
Unclench, show solidarity & celebrate the good
From strategy‘s latest issue, publisher Mary Maddever on guilt and why good cause campaigns don’t deserve to be dissed.
Editorial: Next big thing impact
Strategy executive editor Mary Maddever on the potential of big data and the new partnerships being forged because of it.
Editorial: Content wins the throne game
Strategy executive editor Mary Maddever calls on TV networks to step up their digital plans and for brands to support them.
Post-advertising: brands need to be more interesting
In this month’s editorial, strategy executive editor Mary Maddever reflects on engaging, rather than interrupting, in today’s marketing landscape.
Extreme CSR takes courage
Executive editor Mary Maddever on the new CSR: the cause social revolution.
Editorial: If you want engagement, try engaging
Executive editor Mary Maddever on the challenges of truly connecting with youth.
Diversifying a white man’s world
How does a lack of diversity in the senior ranks impact strategy, creativity and the bottom line? “It’s a brain drain.”
Editorial: Right smart
Strategy‘s executive editor on why effectiveness remains undeniably linked to creativity.
Editorial: Finding the sweet spot
Strategy‘s executive editor Mary Maddever on why mass advertising still matters.
