Articles Tagged ‘Mary Maddever’

Marketing acquired by Brunico
Strategy’s parent company has obtained the industry publication, as well as other select assets, from Rogers Media.

If you’re not careful, you can lose the mojo
Publisher Mary Maddever on how far gutsy attitude and staunch conviction can get your brand.

What’s behind the Canadian sweep?
From our October issue, publisher Mary Maddever gets patriotic and tackles the push to use global creative.

Unclench, show solidarity & celebrate the good
From strategy‘s latest issue, publisher Mary Maddever on guilt and why good cause campaigns don’t deserve to be dissed.

Editorial: Content wins the throne game
Strategy executive editor Mary Maddever calls on TV networks to step up their digital plans and for brands to support them.

Post-advertising: brands need to be more interesting
In this month’s editorial, strategy executive editor Mary Maddever reflects on engaging, rather than interrupting, in today’s marketing landscape.

Editorial: If you want engagement, try engaging
Executive editor Mary Maddever on the challenges of truly connecting with youth.

Diversifying a white man’s world
How does a lack of diversity in the senior ranks impact strategy, creativity and the bottom line? “It’s a brain drain.”

Editorial: Right smart
Strategy‘s executive editor on why effectiveness remains undeniably linked to creativity.

Editorial: Finding the sweet spot
Strategy‘s executive editor Mary Maddever on why mass advertising still matters.