Articles Tagged ‘PepsiCo Canada’

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Motive gets AOR duties with PepsiCo

The agency’s remit expands, taking the lead on the company’s flagship beverage brands, along with three snack assignments.

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How Funyuns fit with Frito-Lay’s cost-conscious plan

The U.S. cult favourite is part of a new line of value snacks the company hopes will answer an increasingly important consumer need.

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Lay’s hopes its new look pops on shelf

PepsiCo has changed the logo and packaging for the first time in 13 years, with a focus on flavour and home grown ingredients.

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Doritos launches a streamer for fans of Ketchup

PepsiCo combines content and snack bingeing to herald the return of the “uniquely Canadian” LTO.

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Industry talent rebounds

Hard economic times have led seasoned and new marketers to explore their options. What skills will help them find a footing in today’s crisis and beyond?

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How internships and MBA programs have fared in an unstable job market

As recruitment goes virtual, brands like PepsiCo, P&G and Unilever are viewing interns and grads as vital to their talent strategies.

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How PepsiCo is ramping up awareness for Bubly

The CPG enlists Michael Buble in a Super Bowl spot to get more Canadians to know about its new sparkling water brand.

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Taco Bell bets you’re ‘dyeing’ to try Baja Blast

The QSR teams up with influencers for a hair-raising campaign to launch the Mountain Dew flavour in Canadian locations.

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Quaker embraces the cold

The brand’s new campaign extends the warmth of its product to Canadian newcomers.

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Three tips for big CPG brands looking to be more nimble

Neetu Godara sees ways her startup’s marketing approach could have helped her at Pepsico.

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The Young Lions: Pepsico’s powerhouse siblings

Michael and Christian Alaimo on how brotherly love (and candour) earned them a spot in Cannes.

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What it takes to win at the CASSIES

Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.

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Quaker aims for good grades with parents

The CPG brand continues its masterbrand platform highlighting everyday parents.

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CASSIES Gold: Love is in the Doritos chip bouquet

BBDO reimagined the classic Valentine’s Day gift to promote its limited-time ketchup flavour.

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2017 Marketers of the Year

Meet six change agents who took risks and reaped rewards for their brands in 2016.