Creative Report Card: Movers and shakers

Who were the big jumpers on the list this year? Who won Best in Show? A look at some standout agencies and work from the 2014 Report Card.
Kokanee image2

Take a deeper look at some of the top brands and agencies in this year’s Creative Report Card.

Movers and shakers

Toronto-based Grip made the biggest jump this year, landing at #11 (up from #37 last year) after winning myriad awards for flipping user-generated content on its head with the campaign “The Movie Out Here,” created for Labatt-owned Kokanee.

Anomaly, the semi-new kid on the ad block (having opened its first office in Canada in April 2012) isn’t wasting any time making its mark. Last year, Anomaly entered the list at #33, and now, thanks to Cannes Lions-winning work for Budweiser’s “Red Lights” campaign, the agency moved up 15 places and came in at #18.

Agency-come-advertiser

The only creative shop to make it onto both brand and agency top-20 lists is Toronto’s John St. This feat is a result of interactive digital work created by the agency, for the agency, such as the satirical “Buyral” vid that debuted at Agency of the Year, and the shop snagged prizes at D&AD, the Bessies, Applied Arts, CMAs and ADCC.

Best of shows

Best of Show titles were given to: McDonald’s (“Our Food. Your Questions.”) at the Marketing awards; the Ontario Ministry of Health and Long-Term Care (“Social Smoking”), BMW (“Bullet”) and FedEx (“Gimmicks”) at the Bessies; the BC Children’s Hospital Foundation (“Operating Room/Hospital Ward”) at the Lotus Awards; the Institute for Sexual Minority Studies and Services (NoHomophobes.com) at ACE; Distress Center (“Listen”) at Ad Rodeo; and Newfoundland and Labrador Tourism (Integrated Campaign) at ICE.

Grand Prix titles were given to: Missing Children Society of Canada (“Milk Carton 2.0″) at the CASSIES; McDonald’s (“Our Food. Your Questions.”) at AToMiC; and MasterCard (“Stylicity”) at SIA. The Grand Créa title was awarded to Société de l’assurance automobile du Québec (“Anthem of Shame”), and the Best of the Best title was given to McDonald’s “Our Food. Your Questions.” at the CMAs.