Articles Tagged ‘BMW’

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How Mini is keeping its community connected

Friendship among drivers is a major draw for the automaker. Virtual meet-ups and content that go beyond cars aims to maintain it.

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Digital AOY Gold: FCB Canada as early tech adopter

The repeat Gold winner has fully transformed into a digital-first shop.

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BMW to launch AI-powered assistant

The automaker’s Intelligent Personal Assistant will proactively suggest actions based on what it knows about a driver.

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BMW expands relationship with North Strategic

The agency becomes the automaker’s PR AOR, extending its mandate beyond social and influencer relations.

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How car brands are driving into malls

Automotive retail is turning a corner as brands jump on the shop-in-a-mall trend.

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DAOY Gold: FCB doubles down on digital

Agency-wide training unlocks digital potential, leading to a second consecutive win.

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BMW picks FCB Canada

The luxury automaker brings on a new AOR as it looks to realign its brand strategy and enhance its market position.

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The state of the connected car

Automakers are rushing to develop the best in-car platforms, but the real possibilities remain elusive.

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What are car buyers looking for?

A survey by J.D. Power reveals what shoppers want from an automaker’s online experience.

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Check it out: Major speed in a Mini package

Mini attempts to prove the speed of its new performance model with a display at Yonge-Dundas Square.

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Cundari boosts account team

Five new hires and six promotions boost the agency’s capabilities in response to new and growing business.

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Up to the minute: New agencies for L’Oreal, new work from P&G

Check out the news you might have missed this week.

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Mayors in cars, going green

Well, only one former mayor. David Miller, WWF and BMW star in a branded video series to highlight the environmental benefits of electric vehicles.

Who picked up a LIA?

Check out the Canadian work that won big at the London International Awards over the weekend.

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Throwback Thursday: strategy in 2003

For strategy’s 25th anniversary, we look back to ’03 when marketers prepped for war and PVRs confirmed industry fears.