Articles Tagged ‘budweiser’
Budweiser offers Canadians ‘BBQ Insurance’
The brewer is helping Canadians protect a hotly anticipated grilling season, which has become a summer pillar for the brand.
Budweiser ups the ante on its NHL playoff campaign
The brewer keeps its ties to hockey strong by promising to buy a round for fans of the Canadian team that makes it the farthest.
Brands ramp up efforts for Earth Day
How P&G, Maple Leaf Foods, Bimbo, Harvey’s and more are lessening their environmental impact.
Bud Light quarantines its seltzer mascot
Labatt follows proper safety regulations to bring “Seltzy” over the border and build hype in a competitive category.
Labatt names a familiar face as new VP of marketing
Andrew Oosterhuis returns to Canada to take over the role from Todd Allen, who is moving into a global position.
Which commercials will Canadians see during the Super Bowl?
With simsub now back in effect, here is what viewers can expect during the ad breaks on CTV’s broadcast of the game.
Budweiser brings back “Whassup” for Canadian Super Bowl spot
Smart home tech recreates the classic ad, delivering a responsible consumption message through a partnership with Uber.
Eco-moves: Looking beyond reducing plastic waste
Announcements from Budweiser, Unilever and Air Canada are among the most recent focused on sustainability.
Behind the 2018 New Establishment: Brand winners
Telis Carayannakis and Aidan Shankman are recognized for their pioneering feats.
Let’s get integrated
These brands utilized all available touchpoints to get the word out about everything from beer glasses to figurines.
Budweiser to build a community-centric strategy
The marketer leading Canada’s most popular beer says sports works, but it’s time to evolve.
Labatt names new director of marketing
As Andrew Oosterhuis (pictured) takes a global role with Stella, Mike D’Agostini takes over Budweiser’s marketing in Canada.
CASSIES Gold: Bud’s strategy to own the goal
Anomaly earns three awards by helping the beer brand find a place in the heart of hockey fans.
Budweiser’s premium approach to celebrating goals
The beer brand enlists Wayne Gretzky and upscale product features to elevate the experience around the Red Light.
It came from Canada: Part 3
How Budweiser and Canadian Down Syndrome Society found universal insights in homegrown campaigns.
