Jordan Twiss

Contact Jordan by sending an email to jtwiss@brunico.com

Articles by Jordan Twiss
Copied from Media in Canada - festive fakery

Boston Pizza calls out festive fakers

The restaurant is launching its first mass media campaign to promote its gift cards with a series of digital and TV spots.

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Subaru Canada launches an Impreza duel

The carmaker is relying on a heavier than usual investment in 60-second TV spots to showcase the driving experience of the new models of the vehicle.

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Canadian Tire cleans up the party

The retailer is promoting its new line of Mastercraft power tools with a TV-heavy buy that will also potentially include a 45-second spot for its events properties.

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P&G shines a light on moms

The company is sponsoring 12 Canadian athletes and partnering with Hockey Canada for the first time, as it rolls out its Olympic activations, including a new “Raising an Olympian” series.

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Mitsubishi rolls out the new Mirage

The carmaker is breaking into the sub-compact category with a heavy multi-platform spend that skews toward the Quebec market.

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Burger King trims the fat

the QSR is introducing its latest product innovation, Gratifries, with a multi-platform campaign and the launch of Gratifridays, its heaviest sampling program ever.

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Garnier shows off its moves

The beauty brand has partnered with Ubisoft for the first time ever to promote its Fructis line through in-game branded content in Just Dance 2014.

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ColdFX prepares for cold and flu season

The rebranding campaign has a significantly larger media buy than previous years, as the brand tries to rebuild following negative press last year on CBC’s Marketplace.

Copied from Media in Canada - Molson NHL

Molson makes the sacrifice

The brand kicked off its hockey program last night, with a focus on TV, digital and social, and will look to ramp up its activity leading up to and during the Sochi Olympic Winter Games.

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Koodo shows off a new side of El Tabador

In the phone company’s new campaign its mascot gets a makeover in TV spots, while in-cinema spots explore his back story.

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Interac asks students to get creative

The brand is promoting its e-transfer product with magnetic boards across 10 campuses that encourage them to reveal reasons why they need money.

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Monster High gets Ghoulish in Toronto

The Mattel toy brand is promoting its latest DVD release with activations at the Scarborough Town Centre and Toronto Eaton Centre that let kids become their favourite characters.

Copied from Media in Canada - CPA Canada

Professional accountants hit the big leagues

The Chartered Professional Accountants of Canada are promoting the new CPA designation with a multi-platform campaign that likens accountants to pro athletes.

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Yoplait gets joyful with Yopa!

The brand’s new Greek yogurt line is launching with a TV-heavy buy and a strong social presence, as well as a partnership with actress Nia Vardalos.

Copied from Media in Canada - sobeys

Sobeys’ star-powered healthy rebrand

The grocer’s new “Better Food For All” positioning is being promoted through a partnership with celebrity chef Jamie Oliver and a large-scale multi-platform campaign.