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2018 Strategy Awards: Connecting with Canadians

BBDO and Cossette won in the Connection category, while Bensimon Byrne turned a curse to a blessing in Data/Tech Strategy.

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2018 Strategy Awards: Changing the game

How BBDO Toronto and Bensimon Byrne, Narrative, OneMethod mixed things up, plus the Creative Catalyst winners.

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Turning the ship around

From CPG to retail and pharma, here’s how brands are making their mark in and outside of stores to win at the Strategy Awards.

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The evolution of award-winning marketing strategies

Brands like Penningtons and SickKids reveal their secrets for transformations that win in market (and at the Strategy Awards).

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2018 Strategy Awards: Getting people talking

A look at who won in the Social/Conversational Strategy and new Canada 150 category.

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2018 Strategy Awards: Going against the grain

Winners in the Content, Launch Strategy and Cause categories reimagined the way they go to market.

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The Strategy Awards’ Grand Prix winner is…

FCB/Six took home the Grand Prix, plus four more golds, at the Strategy Awards for its Destination Pride campaign.

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2017 Strategy Awards: The Starlight Foundation’s new clothes

Hospitalized kids wore their personalities with custom gowns made by Canadian designers.

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2017 Strategy Awards: The ASC plays the role of a trickster

The team lured people to a fake investment seminar to raise awareness about investment fraud.

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2017 Strategy Awards: Take Note pens a digital love story

The Toronto store reminded people of the power of notes through a handwritten tale of love.

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2017 Strategy Awards: SickKids takes back the fight

The campaign showed SickKids as a “performance” brand, taking on the biggest challenges in child health.

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2017 Strategy Awards: SAQ inspires personalization

A multichannel approach was developed to highlight the benefits of the SAQ loyalty program.

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2017 Strategy Awards: Rethinking the cancer conversation

The Give-A-Care campaign featured custom products to help young women through treatment.

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2017 Strategy Awards: RBC’s patriotic pledge

The brand encouraged youth across Canada to make an impact in their communities.

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2017 Strategy Awards: Questrade asks the tough questions

The brand’s campaign featured TV spots with pointed client-advisor conversations.