Editorial
Dear Santa…
A 2012 wish list from adland.
Upfront
It’s the most digital time of the year
Shoppers Drug Mart, Future Shop, Best Buy and Indigo launch online holiday campaigns.
Getting creative for the cause
Campaigns from Virgin Mobile, Aeroplan and IFEX defy conventions in their quest for good.
The year’s best agency-folk side projects
From wacky jack o’ lantern stencils to a sports bucket list, creatives sure got creative this year.
Teletoon’s vampire street fight
Interactive prodco The Secret Location unveils Canada’s first stereoscopic 3D interactive project to market a TV show.
The Bay adds retro warmth
A campaign by Red Lion launches the new Company of Adventurers clothing line.
Forum
Swimming with black swans
Dean Black, president and CEO of Black and BlackDigital, has tips on keeping up with sudden changes in the market.
The rise (and fall) of the media shop
Columnist Lauren Richards shoots from the hip about media agency independence.
Back Page
When I say corn nuts, what comes to mind?
Cossette East offers up the focus group approved way to celebrate winning Marketer of the Year.
Features
Media Experts celebrates XXX
As Canada’s oldest indie media agency hits 30, strategy takes a look at what it took to navigate the last three decades in media.
The word on Wind’s manifesto
Matt Cammaert and Doug Hawe weigh in on the mobile co’s new customer-powered push.
Kestin & Vonk: pooled talent is better than one
As the internationally renowned duo venture into new waters with Swim, strategy reflects on their impact on the biz.
Nova Scotian cars get tipsy
Nova Scotia Liquor Corporation adopts a humorous approach for its holiday “don’t drink and drive” campaign.
Whistler Film Fest messes with Hollywood
Genre-defying film trailers remind viewers to “prepare for the unexpected” in this campaign by Vancouver-based Dare.
Marketer Survey
2011 Marketer Survey
Our annual poll checks in on the state of the marketing nation, from budgets and stress to agency relationships.
The rise of shopper marketing
GlaxoSmithKline’s Nicole Rocheleau reflects on how the relatively new discipline cemented itself in the marketing mix this year.
Social media reigns
Patrick Dickinson, SVP of marketing, The Bay, reveals why many brands brought social media management in-house this year.
Mobilizing mobile
Angela Scardillo, Best Buy’s VP of marketing and communications, explains why 2011 was the year the brand upped its game in mobile.
Last year’s top ad spenders
Who spent the most in 2010? We’ve got the stats by category and company.
Marketers of the Year
Marketers of the Year 2011
Anne-Marie LaBerge and the Telus menagerie take the top prize, plus winners from P&G, McDonald’s, Danier, Mattel and Boston Pizza.
Boston Pizza’s secret sauce
With the simple brand proposition of making people happy, Steve Silverstone taps humour to break through the sea of sameness.
Telus wins hearts with critters & causes
Anne-Marie LaBerge is making the future friendly by putting people first.
P&G’s reasons to smile
Christine DesJardine is breathing new life into the oral care business.
McDonald’s brews coffee-biz change
Joel Yashinksky brings big American breakfast chops to the table.
Danier gets its runway groove on
With designer collaborations and a fresh retail concept, Jennifer Steckel Elliott is giving a 40-year-old leather brand a makeover.
Mattel’s new toy story
Proving Barbie and Hot Wheels aren’t child’s play, Réidín Goode is appealing to fans of all ages.
Agency of the Year
Agency of the Year 2011 photos
Snapshots from an award-winning affair.
