Editorial

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Editorial: Content wins the throne game

Strategy executive editor Mary Maddever calls on TV networks to step up their digital plans and for brands to support them.

Upfront

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The risks of over-complicated loyalty programs

As loyalty cards proliferate and new digital players emerge, brands risk alienating consumers fed up with the increasingly complex rewards space.

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Networks take to the web

CTV, CBC and Shaw’s Showcase are creating digital extensions of TV shows or repurposing webisodes for broadcast. Here’s a few to watch out for this season.

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E-books: next transmedia evolution?

The proliferation of tablets makes e-book-only offerings attractive for brands looking to extend the viewing experience.

Iceberg Alley

Tourism showdown: Nova Scotia vs. Newfoundland

We compare the two Maritime provinces’ campaigns.

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Shows on the rocks

Mixologist Ryan Desjardins creates Fall TV-inspired cocktails.

BRANDED CONTENT TELEVISION - Canada's Newest Industry Entrant

Meet the new players in branded content

Two companies are entering the red-hot branded content arena with new ventures.

Forum

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Would you watch your own branded content?

Free Agency’s Chris Unwin on why brands need to act like publishers.

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The myth of the second screen

Bensimon Byrne’s Max Valiquette argues the term second screen is flawed because consumers aren’t married to any particular form of screen.

Back Page

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Back page: Retro Television

Agency Red Urban dreamed up this mini USB-powered television device.

Features

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All the world’s a (branded content) stage

Coca-Cola’s Linda Cronin, Steam Whistle’s Tim McLaughlin and Bensimon Byrne’s Anthony Hello craft a few dream branded content execution.

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Hellmann’s: 100 years of keeping it real

How the brand has stayed true to its positioning through a century of change.

Fall TV

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Fall TV: Analytics complaint line

TV measurement execs respond to big issues raised by industry experts.

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Fall TV: Primetime schedule 2013

All the primetime TV shows airing on the conventional networks this fall.

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Fall TV: Old party, new guests

Everything you need to know about Fall TV 2013, from the most buzz-worthy shows, to the new buying landscape and the impact of non-traditional platforms.

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Fall TV: Canadian networks talk up daytime TV

The daytime viewer demographic is expanding, and a new brand of talk TV is stepping in to create social media-friendly water-cooler fodder for the wider, changing audience.

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Fall TV: The next big thing in specialty

The expected hits and momentum-builders for the new specialty TV viewing season.

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Fall TV: Content evolution – Stealing the spotlight from network TV

With a lot of buzz-generating content coming from subscription-based and untraditional channels, conventional broadcasters have to fire back with a double-dose of content.

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Fall TV: Being upfront

How viewer fragmentation is shaping television’s biggest buying season.

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Fall TV: Primetime battlegrounds 2013

With the battle lines drawn, an expert panel predicts the winners and losers for the upcoming season.

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