Creative Report Card

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The 2019 Creative Report Card is out

Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.

lorijasonftd

CRC 2019: Top brand and planner on finding new crews

How Lori Davison, Jason Chaney and Cossette built on SickKids’ strategy to reach new donors.

Creative Directors

CRC 2019: Top CDs on building a strong partnership

Teams at Cossette and Rethink share the secrets to a successful work marriage that spawns award-winning ads.

Iancropped

CRC 2019: FCB/Six’s ECD on staying agile

Ian Mackenzie plans to fail over and over and over again before hitting on that winning iteration.

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CRC 2019: Top planners from FCB/Six walk the walk

Anna Percy-Dove, John Fung and Zac Matheson, as well as client PFLAG Canada, discuss the importance of diversity.

JamesDevon

CRC 2019: No. 1 art-and-copy team on creating magic

Devon Williamson and James Ly cast spells on consumers through perfect pairings of words and pictures.

JordanSpencer

CRC 2019: No. 3 art-and-copy team on winning together

Jordan Hamer and Spencer Dingle of Cossette sort of look alike and definitely think alike when it comes to collaborating on Cannes-winning work.

designerstopthree

CRC 2019: Designers in many forms

We ask the top designers about the evolving practice and the personal projects that represent their craft.

Tribute

FrankPalmer2SM

Frank Palmer looks beyond DDB Canada

The ad legend examines his legacy, while looking forward at what’s next for him and an industry in flux.

Agency Survey

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What do agency insiders expect for the year ahead?

The annual Agency Survey gets industry folk to reveal their wishes, plans and beefs with briefs.

Content Strategies

Earning Curve

Interac tunes into audio content

How the debit-payment brand used podcasting to map the shift into B2B marketing.

Canadian Tire TFLIC still_2

Canadian Tire crowdsources content

The user-generated content play banks on the brand taking a back seat.

Editorial

CommonGround

Pressing play on content

Editor Jennifer Horn on why content remains king for marketers.

AToMiC Awards

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2019 AToMiC Awards winners revealed

BBDO’s “Paralympic Network” took the Grand Prix in a year where branded content led to game-changing ideas.

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AToMiC 2019: Fan-powered frenzy

BBDO’s Grand Prix-winning “Paralympic Network” was one of several campaigns that tapped into passions to mobilize movements.

cigburncream

AToMiC 2019: Listening is believing

Check out award-winning work with a message from UpHouse and Union.

milk image

AToMiC 2019: Getting immersive

How biometrics and AR helped drive deeper engagement.

airtime

AToMiC 2019: Innovate to integrate

Cossette and Initiative found creative ways to get the word out about SickKids and Wendy’s.

fountain

AToMiC 2019: The reality of tech

FCB and Mosaic used technology with the aim of changing and saving lives.

skittles

AToMiC 2019: The brand (content) bandwagon

Check out award-winning work from Lg2, Cossette, Rethink, DDB, Initiative, Zulu Alpha Kilo and Bensimon Byrne / Narrative / OneMethod

motrin

AToMiC 2019: Starting afresh with different insights

How brands old and new took bold approaches to securing consumer loyalty.

IKEA

AToMiC 2019: Sustainable shifts

Rethink and Havas thought up bold, socially-conscious campaigns for IKEA and Greenfield Natural Meat Co.

KFC

AToMiC 2019: Old brands, new tricks

Grip Limited modernized the images of two very different brands, KFC and the Terry Fox Foundation.

Inside

AToMiC 2019: The art of design

Striking design work by Rethink, Cossette, Lg2, The Local Collective, Sid Lee, Grey Canada and Leo Burnett.

lunchbox

AToMiC 2019: When diversity and advertising collide

DDB, Zulu Alpha Kilo and FCB/Six create work that champions diversity in its many forms.

StopSucking

AToMiC 2019: Get out-of-home

Proof, J. Walter Thompson Canada and Rethink brought home awards for OOH creative.

OhHenry

Creative confectionary brands

Anomaly and BBDO created AToMiC award-winning programs that targeted stoners and haters for Oh Henry! and Snickers.

Hi

AToMiC 2019: Cannabis 101

Central Station and Cossette schooled Canadians on pot.

Upfronts

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Genesis Motors shifts marketing into high gear

The Hyundai-owned, digital-first luxury brand aims to drive more sales by talking about what sets its cars apart.

adam levine

Male grooming is booming

Brands, from global giants like L’Oreal to start-ups like Consonant, are marketing more to men. And it’s starting to pay off.

The New Establishment

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The New Establishment: Shereen Ladha dances to her own beat

The McCann strategist balances her day job with several side-hustles.

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