2017 Brands of the Year

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2017 Brands of the Year: A robo-advisor’s human touch

Canadian startup Wealthsimple has grown globally by putting humanity at the core of its brand.

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2017 Brands of the Year: A&W stays rooted in real

The QSR is growing among millennials thanks to a commitment to more real ingredients and less packaging waste.

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2017 Brands of the Year: Nissan doesn’t play it safe

How a commitment to building drivers’ confidence has made the auto brand stand out in the highly competitive SUV and crossover market.

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2017 Brands of the Year: Rethink rejigs the non-profit model

Up next: continental expansion and tween outreach.

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2017 Brands of the Year: Cheers to SAQ’s CRM success

Quebec’s liquor retailer makes it very personal.

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2017 Brands to Watch: Matt & Nat’s vegan venture

Ethical fashion goes big.

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2017 Brands to Watch: Collective Arts’ chameleon can

The Hamilton brewer designs its brand purpose into its labels.

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2017 Brands to Watch: How Saje struck oil

The natural skincare company is sprouting up everywhere.

Tribute

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CIBC, then and now

150 years of tinkering with strategy and brand identity have helped the bank with first-mover ambitions fit into consumers’ lives.

Editorial

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OK brands, are you ready to find your voice?

Managing editor Jennifer Horn on how to avoid creating content that gets lost in the voice ether.

Upfront

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Knixwear strikes a balance

The “period underwear” brand’s CEO on the tricky task of going after teens.

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The gin is in

Craft distilling is catching on, and brewers are getting in on the mix.

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If brands were people…

We surveyed consumers about which brands are the best companions for certain social activities.

Creative

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The market for pet parents

Millennials take pet ownership seriously, creating all kinds of opportunities for brands that know how to reach them.

Forum

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Your audience is smarter than a goldfish: column

Juniper Park\TBWA’s Mark Tomblin takes on false claims about shrinking attention spans and the impact on creative.

Back Page

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Back page: A demographic breakdown

Here is an unorthodox method of segmentation, courtesy of OneMethod.

Features

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Media roundtable: Facing the pace of change

Media agency leads and brand execs gathered to discuss change and competition in the industry.

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Preparing for brands that talk

With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.

PROMO! Awards

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Here are the 2017 Promo! winners

The awards recognizing the best brand activation programs were handed out in Toronto on Tuesday.

Publisher's Note

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What makes a Brand of the Year

Publisher Mary Maddever on how this year’s top brands found a gap, picked a lane and stuck to it.

Media Agency Leader of the Year

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Alain Desormiers’ really big startup

Touché’s founder still runs his agency like it’s just starting out. That approach fuelled a year of big wins, including strategy’s Media Agency Leader of the Year title.

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