Articles Tagged ‘Air Miles’
Aeroplan targets members’ FOMO
The loyalty program zeroes in on travellers who want to avoid their Plan B.
Air Miles augments its campus tours
The brand adds an AR element to its promotion with post-secondary students this year.
What drives Canadian purchase behaviour?
The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.
Loyalty cards: where’s the love?
Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.
Brands reach out to Fort McMurray
How some of the country’s biggest names (and some local agencies) are helping wildfire relief efforts.
Check it out: When Secret Santa goes wrong
Air Miles helps out those less intuitive gift-givers.
Air Miles and Uber begin national partnership
The relationship begins with a one-day contest and a promotion that gives Canadians a new way to earn miles.
Air Miles expands its charitable redemption
A new platform allows members to exchange miles for donations to more than 86,000 organizations.
Air Miles finds its muse
By partnering with Live Nation on Stage Pass, the rewards program will offer music-based incentives to attract younger members.
Are loyalty programs the fifth P of marketing?
A new report shows just how important programs have become, and which brands are doing it right.
Up to the Minute: MacLaren’s new CD
Plus: a new VP at Cossette, a new programmatic platform and other ad and media news you may have missed this week.
Weekend reading: Aeroplan grows up
As it celebrates its 30th birthday, here’s how the brand learned to spread its own wings.
Brands of the Year: Beyond the Rack gets into closets
How the e-tailer found rapid growth and secured itself a key place in the e-comm landscape in just five short years.
A third of consumers can’t ID what loyalty tier they belong to: study
Three-quarters of Canadians also say it’s acceptable for businesses to give preferred treatment to high-spending customers, according to new Colloquy research.
Squareknot expands and delves into research
The loyalty and direct marketing shop launches a new 10-person market research department to provide deeper planning and insights for clients including Air Miles.