Articles Tagged ‘Air Miles’

Aeroplan

Aeroplan targets members’ FOMO

The loyalty program zeroes in on travellers who want to avoid their Plan B.

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Air Miles augments its campus tours

The brand adds an AR element to its promotion with post-secondary students this year.

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What drives Canadian purchase behaviour?

The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.

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Loyalty cards: where’s the love?

Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.

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Brands reach out to Fort McMurray

How some of the country’s biggest names (and some local agencies) are helping wildfire relief efforts.

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Check it out: When Secret Santa goes wrong

Air Miles helps out those less intuitive gift-givers.

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Air Miles and Uber begin national partnership

The relationship begins with a one-day contest and a promotion that gives Canadians a new way to earn miles.

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Air Miles expands its charitable redemption

A new platform allows members to exchange miles for donations to more than 86,000 organizations.

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Air Miles finds its muse

By partnering with Live Nation on Stage Pass, the rewards program will offer music-based incentives to attract younger members.

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Are loyalty programs the fifth P of marketing?

A new report shows just how important programs have become, and which brands are doing it right.

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Up to the Minute: MacLaren’s new CD

Plus: a new VP at Cossette, a new programmatic platform and other ad and media news you may have missed this week.

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Weekend reading: Aeroplan grows up

As it celebrates its 30th birthday, here’s how the brand learned to spread its own wings.

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Brands of the Year: Beyond the Rack gets into closets

How the e-tailer found rapid growth and secured itself a key place in the e-comm landscape in just five short years.

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A third of consumers can’t ID what loyalty tier they belong to: study

Three-quarters of Canadians also say it’s acceptable for businesses to give preferred treatment to high-spending customers, according to new Colloquy research.

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Squareknot expands and delves into research

The loyalty and direct marketing shop launches a new 10-person market research department to provide deeper planning and insights for clients including Air Miles.