Articles Tagged ‘Campbell Company of Canada’

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2017 Marketers of the Year

Meet six change agents who took risks and reaped rewards for their brands in 2016.

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Marketers of the Year: Bringing soup strategy to a boil

Moya Brown is helping Campbell’s fight for share by unifying the company’s departments and brands.

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Campbell’s takes gourmet on tour

A travelling soup bar looks to drive trial for the brand’s more adventurous Everyday Gourmet line.

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Campbell’s brings the Cantina to Montreal

The brand brings its pop-up soup kitchen to a new city to carry the message behind its “We All Soup” platform.

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Campbell’s new year plans

Company president Ana Dominguez talks millennials, media mix and changing paradigms.

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Campbell takes soup into the new age

In its 85th year, the CPG co is rolling out new products and targeting a younger crowd, but will millennials warm to it?

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Campbell Canada names new president

Nearly a month after Philip Donne’s departure, the company has hired former SC Johnson general manager Ana Dominguez to take over the reins.

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Meet the new leaders

Q&As with the new head of Twitter Canada, Kirstine Stewart, and Samsung’s new VP marketing, Mark Childs.

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Cannes blog: Begin with the end in mind

Campbell’s Philip Donne on the death of the traditional creative brief, breaking barriers and building ground-up platforms.

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Cannes blog: Questioning digital

Philip Donne, president at Campbell Company of Canada, on the growing role of marketers at the festival and questions around the effectiveness of digital.

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Canada’s got (innovation) talent

Campbell’s Mark Childs looks to Canada’s Young Marketers as proof of where the industry is going in terms of innovative thinking.

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Campbell crowdsources

The CPG company partners with Mofilm to bring its first crowdsourced TV spot to Canadian screens.

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How shopper marketers could join a movement

Martin Rydlo shares how Campbell and Metro have been working with communities to alleviate hunger.

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Three things you should know: Takeaways from the Shopper Marketing Expo

Campbell’s Martin Rydlo on how Canadian marketers can learn from techniques used south of the border to engage shoppers in-store and beyond.