Articles Tagged ‘Campbell Company of Canada’
2017 Marketers of the Year
Meet six change agents who took risks and reaped rewards for their brands in 2016.
Marketers of the Year: Bringing soup strategy to a boil
Moya Brown is helping Campbell’s fight for share by unifying the company’s departments and brands.
Campbell’s takes gourmet on tour
A travelling soup bar looks to drive trial for the brand’s more adventurous Everyday Gourmet line.
Campbell’s brings the Cantina to Montreal
The brand brings its pop-up soup kitchen to a new city to carry the message behind its “We All Soup” platform.
Campbell’s new year plans
Company president Ana Dominguez talks millennials, media mix and changing paradigms.
Campbell takes soup into the new age
In its 85th year, the CPG co is rolling out new products and targeting a younger crowd, but will millennials warm to it?
Campbell Canada names new president
Nearly a month after Philip Donne’s departure, the company has hired former SC Johnson general manager Ana Dominguez to take over the reins.
Cannes blog: Begin with the end in mind
Campbell’s Philip Donne on the death of the traditional creative brief, breaking barriers and building ground-up platforms.
Cannes blog: Questioning digital
Philip Donne, president at Campbell Company of Canada, on the growing role of marketers at the festival and questions around the effectiveness of digital.
Canada’s got (innovation) talent
Campbell’s Mark Childs looks to Canada’s Young Marketers as proof of where the industry is going in terms of innovative thinking.
The CPG company partners with Mofilm to bring its first crowdsourced TV spot to Canadian screens.
Three things you should know: Takeaways from the Shopper Marketing Expo
Campbell’s Martin Rydlo on how Canadian marketers can learn from techniques used south of the border to engage shoppers in-store and beyond.