Articles Tagged ‘dove’

MindShare

MAOY Bronze: Mindshare’s content push

The Toronto shop boosts its agility with a newly launched business unit.

Dove

Dove documents moms’ daily experience

To support its new baby product line, the brand delves into the insight that no parent is perfect.

Dove

How Dove is keeping its message fresh

The brand’s latest campaign uses real Canadian stories to combat social norms around women’s looks.

HNC_BBTB Cereal Box Image

Hot causes

Brands are taking up bees, emojis and food waste to connect with socially-conscious consumers.

sxsw

What had SXSW buzzing this year?

Why VR and Snapchat were on everyone’s minds during the annual innovation conference.

Tattoo

Dove Men+Care’s ordinary heroes

The Unilever brand’s latest spot celebrates the real guys who don’t get medals or statues in their honour.

realthing

The renaissance of relevance

The days of ads gently stroking consumers’ social consciousness are coming to an end, predicts One’s Karen Howe.

shutterstock_92859505

No risk, no reward

Editor Emily Wexler welcomes new readers to strategy with a lesson in how Canadian brands can win on the world stage.

shutterstock_215669215

Advertising gets no respect

Anyone who still sees marketing as just an expense is not following the plot, says publisher Mary Maddever.

BOBC14397_SiaAwards2014-Dove_VisualComponents.indd

Shopper Innovation Awards: Dove brings women out of the shadows

In collaboration with Jean Coutu, the brand’s “Camera Shy” campaign in Quebec encouraged women to develop a positive self-perception.

Jessie-Column

But what if I DON’T hate myself?

Marketelle’s Jessie Sternthal on why self-loathing insights are getting old (and kind of dangerous).

dove

Dove’s tough choices

The brand’s marketing manager on the insights behind its latest campaign, which confronts women about their self-esteem.

TRES_YouthBoost_YouthfulFullness_Spray_125mL

Unilever’s aging hair play

The company deepens its commitment to the category across two mainstream brands, after success with its more premium line.

SocialSmoking

Canada takes eight spots on Warc 100 list

The Ontario government’s “Quit the Denial” campaign was among the Canadian creative to stand out for its effectiveness.

Shreddies

Getting to real human truth

After going through 158 case studies, CASSIES convenor John Bradley weighs in on some key learnings.