Articles Tagged ‘dove’

Beauty-Retail

Four ways the beauty industry will change in 2018

A Mintel global trends report finds consumer choices will be driven by their beliefs, technology and new definitions of beauty.

Dove

Dove aims to spark paternity leave movement

Dove Men+Care takes steps to address male caregiving with new global initiative ahead of Father’s Day.

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Combining tech and shopper marketing

How some of this year’s SIA winners used filters, bots and loyalty apps to connect with customers.

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Rethinking social apps

How three brands delivered messages by tweaking the common approach to popular platforms.

MindShare

MAOY Bronze: Mindshare’s content push

The Toronto shop boosts its agility with a newly launched business unit.

Dove

Dove documents moms’ daily experience

To support its new baby product line, the brand delves into the insight that no parent is perfect.

Dove

How Dove is keeping its message fresh

The brand’s latest campaign uses real Canadian stories to combat social norms around women’s looks.

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Hot causes

Brands are taking up bees, emojis and food waste to connect with socially-conscious consumers.

sxsw

What had SXSW buzzing this year?

Why VR and Snapchat were on everyone’s minds during the annual innovation conference.

Tattoo

Dove Men+Care’s ordinary heroes

The Unilever brand’s latest spot celebrates the real guys who don’t get medals or statues in their honour.

realthing

The renaissance of relevance

The days of ads gently stroking consumers’ social consciousness are coming to an end, predicts One’s Karen Howe.

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No risk, no reward

Editor Emily Wexler welcomes new readers to strategy with a lesson in how Canadian brands can win on the world stage.

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Advertising gets no respect

Anyone who still sees marketing as just an expense is not following the plot, says publisher Mary Maddever.

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Shopper Innovation Awards: Dove brings women out of the shadows

In collaboration with Jean Coutu, the brand’s “Camera Shy” campaign in Quebec encouraged women to develop a positive self-perception.

Jessie-Column

But what if I DON’T hate myself?

Marketelle’s Jessie Sternthal on why self-loathing insights are getting old (and kind of dangerous).