Articles Tagged ‘Hudson’s Bay’

Corner Office

Corner Office Shifts: Hudson’s Bay, Lululemon, Roots and more

A round-up of senior-level executive changes you may have missed.

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Hudson’s Bay launches first private label beauty products

The retailer extends its coloured stripes into a line emphasizing natural ingredients and beauty essentials.

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Hudson’s Bay focuses on little moments in return to mass holiday advertising

The retailer’s new in-house creative director says the campaign comes ahead of more “new and exciting” work in 2020.

Meghan Nameth

Meghan Nameth named SVP of marketing at Hudson’s Bay

The former PwC Canada exec will oversee brand, marketing and PR at a difficult time for the department store chain.

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What I wish I had known about my clients

HBC’s Allison Litzinger tells agency staff what she’s learned after a year client-side, from in-housing to effective collaboration.

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Hudson’s Bay to sell Lord and Taylor

Clothing rental company Le Tote acquires the legacy retail brand amid HBC’s attempts to go private.

HBC app

Hudson’s Bay launches new bilingual app

The retailer’s new iOS app comes with functionality for customers shopping both in-store and online.

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Hudson’s Bay hires new head of tech and digital

Stephen Gold will lead a newly combined team working across the company’s retail banners.

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Hudson’s Bay to sell Gilt

Divesting from the flash-sale fashion site is one way the company is looking to improve its profitability.

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Coty smells a new opportunity with millennials

The beauty co has revamped its fragrance shopping experience with youthful Canadians’ behaviour in mind.

FindForce

Check it out: Finding the force in-store

Disney’s new Star Wars merchandise push includes an AR collecting game to move fans in-store.

Elf

Hudson’s Bay goes hipster for the holidays

The retailer targets quirky millennials with its “#ElfMyLife” product and marketing strategy.

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Hudson’s Bay goes Dutch

The retailer and its Saks Off 5th banner plan an expansion in the Netherlands over the next two years.

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Brands reach out to Fort McMurray

How some of the country’s biggest names (and some local agencies) are helping wildfire relief efforts.

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Who are Canada’s most trusted retailers?

From department stores to grocery, BrandSpark’s research reveals those that inspire trust.