Articles Tagged ‘interac’

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CASSIES Bronze: Interac’s debt-free January

Zulu Alpha Kilo’s campaign cut through the Christmas cheer by presenting a less joyous January.

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Strategy Awards 2016 shortlists: Part Six

We’re rolling out all the contenders leading up tonight’s gala. Today, we feature the final Challenger Strategy category.

Interac

Interac’s mystery man

Just who is this guy, and why isn’t he paying for anything?

Zulu

Zulu Alpha Kilo wins a big title

The shop beat out U.S. competitors at Ad Age’s Small Agency of the Year awards show last night.

Interac

Interac takes on a new pain point

The payment brand points out the flaws with digging around for cash in its latest campaign.

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Interac taps your heartstrings

The company’s second short film this spring dives into the emotional benefits of its “Be In The Black” platform.

Zulu

Check it out: Interac’s dog in debt

The brand puts a new twist on its debit-is-better positioning with a “dogumentary” showing the downsides of credit.

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CASSIES Silver: Interac gets in the black

The payment system played off consumers’ anxieties over debt to achieve growth in transactions.

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Brands bring the joy

Village Brewery, Koodo, Interac, WestJet and Sheraton show how they’ve embraced the holiday spirit.

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2015 Marketers of the Year

Check out the six winners who nabbed top honours this year.

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Marketers of the Year: Getting Interac users back in the black

Andrea Danovitch is transforming the brand from familiar face to financial liberator.

Interac

Interac’s black Christmas

A holiday spin on “Be in the Black” aims to show how smarter spending can lead to a happier January.

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Fibre of the community

To support Small Business Saturday, Zulu Alpha Kilo helps put a face to Canada’s independent businesses.

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Carmilla snags top PROMO! Award

From Leo to Zulu, read up on all the night’s big winners.

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Interac issues a challenge

In a new social media push, the debit brand is encouraging Canadians to spend their next three weeks credit-free.