Articles Tagged ‘Longo’s’

Longos OOO New Store Guelph

Longo’s debuts new brand positioning

The family-owned grocer has evolved its brand and strategy to attract a younger generation of shoppers.

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Loyalty cards: where’s the love?

Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.

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The omnichannel future of grocery

Digital grocery shopping faces a number of challenges. But the supermarkets are taking it on anyway.

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Unata gets a new VP

Dan Farmer joins as vice president of retail solutions, focused on growing the tech co’s client base.

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Trend alert: omni-convenience

Take a look at who’s capitalizing on consumers’ desire to get what they want when they want.

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How to win at shopper marketing

As we move into the hyper-digital age, having simple and relevant programs is critical, argues editor Emily Wexler.

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Shopper Innovation Awards: Longo’s personalizes shopping trips

The retailer and its agency developed a digital and mobile loyalty program, tracking customer behaviour around content and conversion on recommendations.

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Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

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Longo’s launches product and loyalty app

The grocer announced the arrival of its second app, allowing customers to create shopping lists, accumulate loyalty points and access discounts on products previously purchased.

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Global tour: Retailers that made a merry mark

Infield Marketing’s Martin Rydlo and Derek Joynt round up some cool Christmas retail cheer.

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Three things: 2012 retail trends

Strategy picked out some significant themes from the past year, including men, pop-up shops and little big-box stores.

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Longo’s goes mobile

The retailer’s digital Grocery Gateway delivery service unveils Canada’s first food delivery app.

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Campbell and Longo’s scare hunger

The brand and retailer unite to collect non-perishable food this Halloween.

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In the aisles with Longo’s Robert Koss

The grocer’s VP marketing on shopper marketing’s evolution, and how CPG brands are starting to take notice of the smaller chain competing in a land of giants.