Articles Tagged ‘Tweed’

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2019 Shopper Innovation + Activation winners revealed

Cossette took the most Golds but a campaign with swagger ‘hauled’ home the Grand Prix.

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2019 SIA Awards: Making new and old acquaintances

Award-winning ways Tylenol Complete and Tweed said hello to Canadians.

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AToMiC 2019: Cannabis 101

Central Station and Cossette schooled Canadians on pot.

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Couche-Tard enters cannabis retail with Canopy Growth

A deal with an Ontario retail lottery winner will bring the Tweed banner to the province.

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Meet the 2019 Marketers of the Year

Here were the five marketers who rose to the top of their categories with killer marketing, branding and creative campaigns.

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MOY 2019: David Bigioni begins on a high note

How one of our Marketers of the Year got consumers in a new category to say “Hi” to Tweed, not weed.

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Strategy’s Nice List 2018

Strategy will return on Jan. 3. In the meantime, read up on the marketing efforts our staff thinks are worthy of extra recognition.

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Health Canada expresses ‘concern’ with cannabis sponsorship

Brand involvement with events like music festivals are contrary to regulations on promotion, the department says.

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What’s a pot brand to do?

Editor Jennifer Horn looks at the opportunity to be found within the creative restraints placed on cannabis producers.

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Welcome to the wild world of weed

How brands in a new billion dollar industry are navigating regulations and social perceptions as they prepare for liftoff.

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Loblaw wants a spot in Newfoundland cannabis market

The grocery store and weed giant Canopy Growth are among those on the path to recreational pot retail in the province.

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Canopy Growth brings on Ted Chung

The entrepreneur and Snoop Dogg manager will advise the cannabis producer on the development of its content strategy.

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Alberta open to both private and government weed retail

The province’s draft of its cannabis plan has some key differences from Ontario and New Brunswick.

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This watched pot will boil

We look at the marijuana industry’s high hopes for new regulations and how three producers are preparing their brands.