It was a good night for homegrown campaigns with an international footprint, with global and U.S. campaigns taking home the two CASSIES Grand Prix awards at the gala at Toronto’s Carlu, hosted by actor and TV presenter James Cunningham.
Procter & Gamble’s Always brand’s “#LikeAGirl” campaign by Leo Burnett, along with “Groceries, Not Guns” for Moms Demand Action for Gun Sense in America, led by Grey, both took home the top prizes at this year’s award show.
Both campaigns also picked up a pair of Golds in the Canadian Success on the Global Stage and Best Insight categories.
Presented by the Institute of Communications Agencies, in association with the A2C and APCM, a total of 45 awards, plus the two Grand Prix, were handed out to 38 different cases.
Among the Gold winners was A&W for its work with Rethink on a message about quality ingredients and hormone-free chicken, and Nabob for its “Respect the Bean” campaign by Oglivy & Mather. The Vancouver Opera and agency partner DDB Canada Vancouver also picked up Gold for its ability to attract new patrons, while Maple Leaf Sports and Entertainment and the Toronto Raptors scored Gold for the Sid Lee-led “#WetheNorth” campaign, which incited some major pride among Canadian basketball lovers.
On the agency side, Anomaly’s work garnered the most CASSIES, with its campaigns for Johnnie Walker, Bud Light and Kraft’s Hockeyville program all taking home wins. DDB’s network also had a strong showing, with the above-mentioned Vancouver Opera win, along with work for Subaru by DDB Canada and Canadian Tire by Tribal Worldwide also being awarded.
At the gala, the ICA also presented its Client of the Year awards for the second year. Nissan, nominated by its agency Juniper Park\TBWA took home the Gold, with CIBC (nominated by the same shop) awarded Silver. Mondelez International, meanwhile, picked up Bronze after being nominated by FCB.
Check out the complete case study list for all the Gold, Silver and Bronze CASSIES winners below, and be sure to read about the CASSIES 2016 judges.
Grand Prix
Moms demand groceries, not guns
Gold
Vancouver Opera lets its monster out
Silver
Canadian Tire gives the unexpected
LaPresse+ provides a new perspective
Kraft Peanut Butter helps Canadians stick together
Subaru takes on life’s adventures
Gatorade’s sledge hockey surprise
A sweater to change the way we speak
Miami Valley Gaming gets lucky
Johnnie Walker’s gentleman’s wager
Bronze
Grape-Nuts helps conquer mountains
Newfoundland and Labrador finds itself
Jackson-Triggs has a wine for that
Kraft brings Hockeyville south of the border
SickKids puts the spotlight on patients
Mitsubishi backs up its promise
Oikos taps into its Greek roots
McCain taps into foodie culture
Unilever launches a new kind of deodorant
Raising the Roof humanizes homelessness
Arctic Gardens gets kids to eat their veggies
Credit Counselling Society personifies debt
Photos by Ryan Walker (ryanwalkerphoto.ca)
