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Shopper Innovation Awards: Raising the Roof hits the streets

The lowly donation box was re-imagined by creating life-sized ones that featured emotional images of actual homeless people.

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Check it out: A drinkable billboard

Does Coke Zero taste better from a giant straw?

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Check it out: Smart goes big out of home

Smart hope to remind drivers that good things come in small packages.

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Converse puts its sneakers on the street

Forget scuff-free shoes – Converse’s latest campaign features worn-in sneakers that reflect their wearers’ personalities.

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CASSIES Grand Prix: Molson Canadian’s passport to success

After some globe-trotting and unique thirst-quenching, the Beer Fridge snags top honours at home.

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ShoeMe shows commuters the shoes

The e-tailer launches a shoppable wall to ease Canadians’ hesitation around buying footwear online.

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Is that a giant talking Sugar Crisp box?

Why, yes it is. And it’s meant to get millennials in the mood to buy cereal after doing prize challenges, like singing its jingle or breakdancing.

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A Far Cry from normal

Why Ubisoft enlisted street artists to help branch out from the typical male gamer demo for its next launch.

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Greenpeace greases up Lego toys

The non-profit hawked fake toys covered in Shell oil in Toronto to protest the companies’ partnership.

In space, no one can hear you scream…except NASA

Want to hear what Saturn sounds like? Take a listen to these new H.R. MacMillan Space Centre radio spots.

Coming soon: content everywhere

From (ahem) intimate spaces to calmer waters, we take a stab at the next hottest locales.

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Toronto School of Art pushes pin pointillism

Cundari turns the office supply on its head, creating a 58,000-push-pin piece to attract business professionals.

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Assaulted Women’s Helpline disguises aid

An OOH execution by Y&R hides help for victims in plain sight, embedding the non-profit’s number in a fashion brand display.

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Ogilvy reinvents the helmet

The Toronto agency has launched a safe-play campaign for youth hockey.

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OOH with facial recognition tours Quebec campuses

Quebec’s Commission on Health and Safety at Work puts a face (the student’s own, distorted face) to its workplace safety message.