Alexander Keith’s
Company Info
Parent Company:
Labatt Breweries of Canada
In the News
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How to turn 195, the Alexander Keith’s way
For the last two centuries, the Labatt-owned beer brand has been reflecting Maritime values back to its fanatical drinkers.
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Shopper Innovation Awards: Alexander Keith’s infuses new flavour
The beer brand created an infuser to allow its drinkers to experiment with their brew.
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Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year's most innovative shopper marketing and retail campaigns.
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Alexander Keith’s hits the road
Strategy talks to Labatt VP marketing Jorn Socquet about the mobile brewery and the brand's views on promoting beer in 2013.
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Alexander Keith’s launches a cider
The new product is the first non-beer for the Labatt brand, and is being promoted with a multi-platform campaign in Ontario.
