Labatt Breweries of Canada
In the News
How to turn 195, the Alexander Keith’s way
For the last two centuries, the Labatt-owned beer brand has been reflecting Maritime values back to its fanatical drinkers.
Shopper Innovation Awards: Alexander Keith’s infuses new flavour
The beer brand created an infuser to allow its drinkers to experiment with their brew.
Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year's most innovative shopper marketing and retail campaigns.
Alexander Keith’s hits the road
Strategy talks to Labatt VP marketing Jorn Socquet about the mobile brewery and the brand's views on promoting beer in 2013.
Alexander Keith’s launches a cider
The new product is the first non-beer for the Labatt brand, and is being promoted with a multi-platform campaign in Ontario.