BCP
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In the News
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Up to the Minute: Marketel’s museum win
Plus: New hires at Ariad and Razorfish, and other news you may have missed this week.
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MSLGroup hires new executive director
How Isabelle Dube-Cote fits into the PR agency's plans for growth, collaboration and reaching the Quebec market.
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Why BCP merged with Publicis Montreal
The two Publicis-owned shops didn't want to be in competition, according to agency execs.
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DDB Montreal names VP/CD
Etienne Bastien joins the new office to lead the Volkswagen creative, while Monique Brosseau comes on board as the VP managing director.
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Danette’s indulgence play
How Danone's latest arrival is poised to address an unmet need from the brand's yogurt lineup.
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Lecordier returns to BCP
After joining Ogilvy last year, the industry vet treads familiar terrain to become EVP.
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Alain Tadros appointed COO of Publicis Worldwide Quebec
The former president of Montreal's BCP will assume the newly created role overseeing the provincial network today.
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BCP appoints Chantal Joly as CD
The former EM creative director will round out the creative team, along with recent new hire Harry Bouchard.
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Gougoux sells BCP to Publicis
The owner sold his 100% stake in the agency, as well as his 30% stake in Publicis Canada.
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Pizza Delight disrupts at-home dining
The Canadian restaurant repositions itself with a TV spot that attempts to speak to families in the Maritimes.
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Baton Rouge launches a hot little number
The restaurant chain is targeting men with a new TV campaign that spoofs late-night XXX commercials.
