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Oh Henry levels up its shopper game with Circle K
Hershey’s Kisses is donating part of its ad budget to GoFundMe campaigns
Hershey launches ‘sweet’ masterbrand platform
Hershey introduces Gold bar through influencer approach
In the News
Hershey makes Halloween marketing about more than trick-or-treating
Gamifying another holiday is helping the CPG create a month-long celebration at home.
Hershey creates condo-friendly Halloween
The chocolate brand looks to forge new Halloween traditions where trick-or-treating is frequently verboten.
Reese Mix forces sports fans to save their snacks
A snack bowl programmed to only open when the puck drops is part of a broader strategy to become a go-to gametime treat.
How Hershey is making baking a summertime affair
A Toronto pop-up also serves as a way to drive awareness of non-traditional Chipits flavours.
Oh Henry wants you to ‘crack a wrapper’
Some creative packaging and a social push kicks off a summer of millennial outreach.
Havas expands with eight new staff
Hires across creative, accounts and planning in Toronto and Montreal include new ACDs and VPs.
Zulu fills nine more desks
A series of hires comes in response to new work, and to bolster the Zulu Live social team.