LPi Group
Company Info
Award-Winning Talent 2025
In the News
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Swiss Chalet touts its quality ingredients in latest retail foray
The family dining chain is supporting its new frozen nuggets and strips with in store, demos and digital.
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Coca-Cola drops an all-black Fanta ahead of Halloween
The latest flavour unveiled via the global "What The Fanta?" platform is meant to keep fans guessing.
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Kraft Heinz teams with PC Optimum to welcome barbecue season
The CPG is "going at it from every angle" with POS assets, digital flyers and retail media supporting core products.
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Silk builds a strong link to occasion-based usage
The Danone plant-based brand is using coupons and indicative imagery to get dairy drinkers to make the switch.
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Dove rolls out its first refillable deodorant
Unilever again explores the possibilities of purpose-driven deodorant by tapping into the circular economy.
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Oikos highlights authenticity in-store
With blades and couponing, the Danone brand is also looking to drive trial to its drinkable format.
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Most-read of 2021: Shopper Marketing Report
From new products to new ways to use promo spend, the stories SMR readers were most interested in this year.
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Unilever names LPi Group its shopper and in-store AOR
The independent's "biggest win" in its 30-year history comes alongside a series of new executive appointments.
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Danone ups the ante to make creamer more exciting
A shopper program for International Delight goes high-impact to deliver its celebration-focused positioning.
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CAPMA disbands, merges with ICA
Members of the industry body representing experiential agencies will now be full members of the ICA.
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Shopper Innovation Awards: Kraft celebrates community pride
The CPG co launched its Celebration Tour and partnered with Loblaw to communicate with PC Plus members.
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Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year's most innovative shopper marketing and retail campaigns.
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Shopper Innovation Awards: Kraft brings back hockey
The CPG company made sure hockey went on during the NHL lockout, winning a Bronze.
