MSL Canada
Company Info
Award-Winning Talent 2025
The Work
Kellogg’s Vector aims to reignite Canadians’ interest in sports
Vector wants couch potatoes to cancel their streaming subscriptions
In the News
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Publicis Groupe acquires Montreal’s Moov AI
Clockwise from back left: Duncan Bruce (president and CEO, Publicis Canada), Maxime Boissonneault (co-founder, Moov AI), Guillaume Petitclerc (co-founder, Moov ...
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Cheez-It supports local with its first-ever branded getaway
As part of its latest activation in Canada, Cheez-It is offering a free getaway for snack lovers at a local ...
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Pringles ditches can and taps into flavour-combo trend
Pringles is putting a twist on its chip line, launching a new bowtie-shaped format inspired by its mascot, Mr. P, ...
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Mini-Wheats celebrates small wins in a big way
With support from Leo Burnett Canada, the Kellogg brand is doling out trophies for everyday tasks.
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Designer Tiffany Pratt fashions holiday homes out of Kellanova products
From Rice Krispies to Pop-Tarts, the TV personality created three whimsical dwellings.
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In Brief: MSL Canada wins Walmart’s corporate comms
Plus, Labatt to distribute Duvernois' non-alcoholic cocktails and Camden picks up work with Via Capitale.
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MSL names Lauren Thomson as new creative VP
The promotion rounds out a year that has included 20 new staff and assignments with GM, Google and P&G.
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MSLGroup acquires North Strategic
The PR agency and its content arm Notch Video now fall under holding co Publicis Groupe.
