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Strategy logo Strategy
Creative Report Card 2025 » Brands »

Smarties

Company Info

The Work

Smarties gets personal on Instagram

In the News

  • Social Impact Report: The Home Depot, Canada Post set new eco targets

    Plus, Guru leads a national clean-up and Smarties swaps plastic for paper.

    By Justin Dallaire
    August 10, 2021
  • AToMiC Awards: Getting personal on social

    Converse, Smarties and the Canadian Safe School Network personalized their messages to get them shared.

    By Mark Burgess
    May 27, 2016
  • Seven very sweet ads

    If you can't wait to dig into your goody bag of Easter treats, have a taste of these memorable spots.

    By Matthew Chung
    April 17, 2014
  • CASSIES Gold: Smarties Blue Cat has purrfect timing

    JWT’s “Blue is Back” reignites the Nestlé Canada brand, reversing a decline in sales.

    By Strategy Staff
    January 23, 2012
  • Always listen to magical blue cats

    Always listen to magical blue cats

    By Strategy Staff
    June 21, 2010
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