Articles Tagged ‘Diageo’
Diageo picks AVC as its multicultural AOR
The agency will lead localized strategies for brands including Johnnie Walker, Tanqueray, Baileys and Guinness.
View from the C-Suite: SakeBomb is getting ‘more cans in hands’
The female-forward RTD company benefits from its founder’s past business pursuits.
CoCo carves out a new RTD category with coconut vodka and rum
Being first to market comes with its own set of challenges.
Smirnoff demystifies cocktail-making
The goal is to showcase vodka’s versatility and keep people mixing their own drinks as bars re-open.
Baileys branches out from coffee
A Christmas tree market is part of a bigger strategy to reposition the Diageo brand as a more versatile treat.
Smirnoff rides back into experiential
The vodka brand is busting out vendor bikes to reach those on a summer stroll with its new RTD additions.
Cannes Lions 2020: Brands become change agents
The Township’s Karen Howe shares the latest from day three of the virtual fest, including the return of awards to the Palais.
Baileys hits malls with Treat Bars
The Diageo brand is bringing its pop-up model to the GTA to promote its global indulgence message during the holidays.
Smirnoff urges people to ‘stay open’ in new platform
The vodka brand builds on its definition of “good times” to include the national spirit of diversity and inclusion.
Captain Morgan renews focus on the East Coast
Stories told around the bar position the Diageo brand as the ambassador of fun.
Learning about Crown Royal
Diageo uses its direct mentorship approach to educate consumers on Canadian whisky through at-home sampling events.
How Smirnoff puts music in the spotlight
The Sound Collective program features Toronto artists and brings them to communities across the country.
Age is but a number for Smirnoff
To launch a new ready-to-drink line, the brand reached out to millennials with 87-year-old influencer Baddie Winkle.
Up to the minute: NKPR’s latest win
Plus: Diageo launches a global media review and more news you may have missed.
CASSIES Silver: Johnnie Walker’s gentleman’s wager
The Scotch brand defines luxury as experience, with a little help from Jude Law.
