Articles Tagged ‘Diageo’

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Baileys branches out from coffee

A Christmas tree market is part of a bigger strategy to reposition the Diageo brand as a more versatile treat.

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Smirnoff rides back into experiential

The vodka brand is busting out vendor bikes to reach those on a summer stroll with its new RTD additions.

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Cannes Lions 2020: Brands become change agents

The Township’s Karen Howe shares the latest from day three of the virtual fest, including the return of awards to the Palais.

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Baileys hits malls with Treat Bars

The Diageo brand is bringing its pop-up model to the GTA to promote its global indulgence message during the holidays.

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Smirnoff urges people to ‘stay open’ in new platform

The vodka brand builds on its definition of “good times” to include the national spirit of diversity and inclusion.

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Captain Morgan renews focus on the East Coast

Stories told around the bar position the Diageo brand as the ambassador of fun.

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Learning about Crown Royal

Diageo uses its direct mentorship approach to educate consumers on Canadian whisky through at-home sampling events.

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How Smirnoff puts music in the spotlight

The Sound Collective program features Toronto artists and brings them to communities across the country.

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Age is but a number for Smirnoff

To launch a new ready-to-drink line, the brand reached out to millennials with 87-year-old influencer Baddie Winkle.

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Up to the minute: NKPR’s latest win

Plus: Diageo launches a global media review and more news you may have missed.

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CASSIES Silver: Johnnie Walker’s gentleman’s wager

The Scotch brand defines luxury as experience, with a little help from Jude Law.

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Teach me to drink

Beverage brands are getting consumers to sip from the fountain of knowledge.

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Guinness partners with Rugby Canada

The brand looks to reach a growing audience of fans as the official beer of the organization.

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Diageo’s domestic plan

How the liquor company is looking to grow – and stay ahead – by paying attention to what Canadians are really about.

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Smirnoff comes down to earth

It’s not about having the most epic night of your life anymore, so the Diageo brand changed its tune to focus on everyday drinking moments.