Articles Tagged ‘Diageo’
Cannes Lions 2020: Brands become change agents
The Township’s Karen Howe shares the latest from day three of the virtual fest, including the return of awards to the Palais.
Baileys hits malls with Treat Bars
The Diageo brand is bringing its pop-up model to the GTA to promote its global indulgence message during the holidays.
Smirnoff urges people to ‘stay open’ in new platform
The vodka brand builds on its definition of “good times” to include the national spirit of diversity and inclusion.
Captain Morgan renews focus on the East Coast
Stories told around the bar position the Diageo brand as the ambassador of fun.
Learning about Crown Royal
Diageo uses its direct mentorship approach to educate consumers on Canadian whisky through at-home sampling events.
How Smirnoff puts music in the spotlight
The Sound Collective program features Toronto artists and brings them to communities across the country.
Age is but a number for Smirnoff
To launch a new ready-to-drink line, the brand reached out to millennials with 87-year-old influencer Baddie Winkle.
Up to the minute: NKPR’s latest win
Plus: Diageo launches a global media review and more news you may have missed.
CASSIES Silver: Johnnie Walker’s gentleman’s wager
The Scotch brand defines luxury as experience, with a little help from Jude Law.
Teach me to drink
Beverage brands are getting consumers to sip from the fountain of knowledge.
Guinness partners with Rugby Canada
The brand looks to reach a growing audience of fans as the official beer of the organization.
Diageo’s domestic plan
How the liquor company is looking to grow – and stay ahead – by paying attention to what Canadians are really about.
Smirnoff comes down to earth
It’s not about having the most epic night of your life anymore, so the Diageo brand changed its tune to focus on everyday drinking moments.
MSLGroup hires an SVP
The firm taps Caroline Murphy to expand its lifestyle business and bring expertise to paid digital and social.
Predicting 2015′s top digital trends: infographic
From beacons to branded content, here’s an analysis of the digital trends that are top of mind going into the New Year.
