Articles Tagged ‘james ready’
Taxi 2 named AOR for Moosehead
The agency says its first campaign will focus on the brewer’s heritage, without jumping on trends in the category.
25 years of Next Big Things
Hey, it’s our birthday! Check out marketing and advertising highlights from the past quarter century.
Shopper Innovation Awards: James Ready barters beers
To win a Silver in Loyalty, the brand created a bartering system to be used among its devoted drinkers.
Shopper Innovation Awards: James Ready swaps social space
The beer brand wins Silver for letting its drinkers use its Facebook cover photo, and vice versa.
Shopper Innovation Awards: James Ready gets 50% more awesome
The beer brand collects double Gold for creating coasters that serve different purposes.
DDB and McDonald’s top the Creative Report Card
Who else won the most awards at home and abroad? Strategy lists the top ranking Canadian agencies, advertisers and creatives.
AOY Honourable Mention: Leo Burnett struts it stuff
The agency gets accolades for work for AMC, Yellow Pages, Ikea, Raising the Roof and James Ready.
Leo Burnett goes swimming with the Sharks
The Toronto shop was named Agency of the Year at the 51st Kinsale Shark Awards in Ireland last weekend and took home 18 trophies for work for James Ready, Ikea, Raising the Roof and others.
Leo Burnett wins Coors Light
The announcement comes after BBDO Canada had to give up the account when its U.S. arm won the competing Bud Light business.
James Ready tells consumers to buck off
The Moosehead beer brand is raising awareness for its dollar off promotion with a radio-only campaign by Extreme Group, which has taken over the account from Leo Burnett.
AToMiC Awards: Brands occupy vacant spaces
Toronto agency Leo Burnett has a knack for found media, claiming and reinventing ad space.
Tribal DDB and McDonald’s win AToMiC Grand Prix
The Toronto agency and QSR also picked up two Golds and a Silver, and are joined by Cundari, Leo Burnett, John St., Draftfcb, Lowe Roche and BBDO in the winners’ circle.
AToMiC Awards finalists revealed
Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.
MasterCard’s Stylicity wins Grand Prix at Shopper Innovation Awards
The credit card company and its agency MacLaren McCann pick up the top prize at the inaugural award show. McDonald’s and Tribal DDB also win big, as do James Ready and Leo Burnett.
Shopper Innovation Awards: Loyalty
James Ready picks up two Golds for building a loyal fan following, while Air Miles wins Bronze for its “Check-in Challenge.”
