Articles Tagged ‘Matt Litzinger’
Adult toy brand pops its PinkCherry with first-ever TV spot
With help from The Local Collective, the retailer of novelty products has fun with suggestive imagery.
The Local Collective wants to think small for big outcomes
Former Red Lion president and CCO Matt Litzinger has a new agency focused on mining the broader impact of local insights.
Why you shouldn’t optimize video: column
Red Lion’s Matt Litzinger challenges some common truths about tailoring creative to digital platforms.
A colourful take on brain health
The Telus Health Brain Project puts together (and takes apart) art to raise consideration and funds.
Toronto Silent Film Festival’s puzzling campaign
The event once again leverages Instagram to reflect the innovation behind the movies it screens.
Red Lion wins Cadillac
The Toronto shop will handle all advertising and marketing, including strategy development, for the brand.
Red Lion partners with Drake General Store
The agency pursues a new kind of client partnership to create merchandise for the retailer.
Red Lion awarded Canadian Film Festival account
The agency expects to have new work in market in time for the 2016 fest.
Agency of the Year judges revealed
Here are the jurors who spent the past two weeks reviewing almost 160 cases that were entered into AOY and MAOY.
Red Lion wins new rewards program business
The shop has been named AOR for Paymi, a yet-to-launch offering.
Maytag strips down for Pan Am
The brand gets cheeky with its new “Performance Counts” campaign.
Red Lion’s roaring new rebrand
Creativity meets capitalism at the agency that’s sporting a brand-spanking new logo and look.
Sweater Day campaign does double duty
A new initiative from Red Lion asks other Toronto agencies to make their National Sweater Day apparel go the extra mile.
Red Lion caps off hiring spree
It’s not just about hiring marcom folks, president Matt Litzinger says of his new staff. He wants solution providers.
Throwback Thursday: the news of the year
We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.
