Articles Tagged ‘Nestle Canada’

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Nestle believes in-store still has a role for Halloween

The confectionery company is betting on real-life pivots resonating more with its core than digital ones.

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Nestle drives trial with an assist from the NHL

The company is looking to grab attention for the re-introduction of the Kit Kat Chunky (and cross-promote its other brands).

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Nestle Canada sells its Pure Life bottled water brand

The move is part of a broader strategic mandate to focus on better performing brands and categories.

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A Kit Kat store is coming to Canada

The confectionary is bringing a permanent version of its experiential DIY store to Toronto in an effort to premiumize the brand.

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Delissio serves up humour for its stuffed-crust pizza line

The frozen pizza brand made paper ads from rivals’ left-over crusts to get interest in its new product.

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Is Coffee-Mate the next big disruptor?

An innovation-focused “talk show” is helping the brand promote its “disruptive” new line of flavoured creamers.

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In conversation with Shelley Martin, CEO of Nestle Canada

Retiring at the end of the month, the CPG exec looks back on her career and shares what lies ahead for Canadian food businesses.

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Nestle Waters names new Canadian president

Adam Graves takes over leadership from the retiring Debbie Moore.

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Nestle is looking to get louder

The ‘historically quiet’ company found unlooked-for affection in Canada, which it intends to leverage.

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Nestle deals out Delissio advice with a new bot

The pizza brand becomes the first CPG to use Twitter’s direct message chatbot tool in Canada.

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Nestle freshens up its frozen portfolio

The company tackles a declining category with a new, more “elevated” brand.

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Turtles targets any time moments

The Nestle brand takes its marketing outside of the holiday season to highlight other year-round occasions.

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Nestle looks outside the nest

The world’s largest food company turns 150, with a plan for more innovation and a corporate image boost.

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AToMiC Awards: Getting personal on social

Converse, Smarties and the Canadian Safe School Network personalized their messages to get them shared.

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Don’t read this Kit Kat story

The Nestle Canada brand tries a reverse psychology technique with its “#nontest” campaign.