Editorial

July/Aug cover

Getting serious about killer content

We may not be the first to say content is king, but in our latest issue, editor Emily Wexler looks at how it’s more vital than ever.

Upfront

The hottest six-second creators

Looking to hook up with the Vine community? Here are the top three Viners that should be on your radar.

The pursuit of cash (and PR)

Exposure from public investment channels like Kickstarter and Dragons’ Den can be worth more than the green.

Coming soon: content everywhere

From (ahem) intimate spaces to calmer waters, we take a stab at the next hottest locales.

Forum

Branded entertainment is not an ad

Buck Productions’ Jim Kiriakakis hates the term branded content. It’s ill-defined and overused. Time to shift your expectations.

Making the message fit the medium

Pollin8′s Lauren Richards on today’s mediascape, and how it’s still all about the right timing, audience and communication.

Back Page

Back page: Filthy rich felines

Cossette shows us who’s really profiting from online ad revenue today.

Features

Cracking the craft beer category

When uniqueness is inherent to a sector, how do brands break through?

Fall TV

The new media partners

Content players like Canadian Tire and TSN are increasingly securing deals to reach the masses amidst today’s fragmentation.

The analytics dilemma

Has Canada come any closer to a cross-platform measurement solution? Sadly, it’s mostly still a pipe dream.

Carnival Eats

New on the specialty dial

Check out the new shows the networks have up their sleeves to capture eyeballs.

Copied from Media in Canada -

Choose your own adventure: Specialty TV edition

With the power to pick coming soon to viewers’ hands, which broadcaster will lead the pack?

JIMMY KIMMEL

Specialty TV by the numbers

Looking at specialty TV for your brand? Check out these stats.

The little orphan that could

With killer plot lines and big buzz, Orphan Black is redefining what it means to be a Canadian specialty show.

TheAmericans2

The battle’s on, everywhere

To win in digital, media cos have been busy beefing up catch-up services and launching original online content.

Vicki-afiya

Who is ready to brawl in the ‘TV everywhere’ battle?

Bringing a new element to the medium’s future, two Bell broadcasters have entered the space, launching original content hubs.

Primetime faceoff: Rogers’ mass appeal play

The telco is chasing the widest audience possible, with live TV, hockey and nothing “too racy” in its bid for nighttime supremacy.

Primetime faceoff: Shaw Media gets dramatic

Cue the suspenseful music. The broadcaster is betting big on thrillers and dramas this fall.

Primetime faceoff: CBC 2.0

Can a new programming strategy revitalize the pubcaster amidst its budget cuts and NHL loss?

Primetime faceoff: CTV carves out co-viewing

With U.S. creators switching the times of three top shows, the curveballs take centre stage in the broadcaster’s new strategy.

The fight for Fall TV

Compare and contrast the battle plans from each of the major networks as we head into the new fall season.

The Honourable Woman

The national Fall TV schedule 2014/15

What’s hitting TV screens this fall? Check out this handy chart with all the new and returning shows.

Publisher's Note

It’s a whole new throne game

From our July/August issue, publisher Mary Maddever on the contemporary battles for eyeballs and ad dollars.

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