Getting serious about killer content
We may not be the first to say content is king, but in our latest issue, editor Emily Wexler looks at how it’s more vital than ever.
The pursuit of cash (and PR)
Exposure from public investment channels like Kickstarter and Dragons’ Den can be worth more than the green.
Coming soon: content everywhere
From (ahem) intimate spaces to calmer waters, we take a stab at the next hottest locales.
Branded entertainment is not an ad
Buck Productions’ Jim Kiriakakis hates the term branded content. It’s ill-defined and overused. Time to shift your expectations.
Making the message fit the medium
Pollin8′s Lauren Richards on today’s mediascape, and how it’s still all about the right timing, audience and communication.
Back page: Filthy rich felines
Cossette shows us who’s really profiting from online ad revenue today.
Cracking the craft beer category
When uniqueness is inherent to a sector, how do brands break through?
The new media partners
Content players like Canadian Tire and TSN are increasingly securing deals to reach the masses amidst today’s fragmentation.
New on the specialty dial
Check out the new shows the networks have up their sleeves to capture eyeballs.
Choose your own adventure: Specialty TV edition
With the power to pick coming soon to viewers’ hands, which broadcaster will lead the pack?
Specialty TV by the numbers
Looking at specialty TV for your brand? Check out these stats.
The little orphan that could
With killer plot lines and big buzz, Orphan Black is redefining what it means to be a Canadian specialty show.
The battle’s on, everywhere
To win in digital, media cos have been busy beefing up catch-up services and launching original online content.
Who is ready to brawl in the ‘TV everywhere’ battle?
Bringing a new element to the medium’s future, two Bell broadcasters have entered the space, launching original content hubs.
Primetime faceoff: Rogers’ mass appeal play
The telco is chasing the widest audience possible, with live TV, hockey and nothing “too racy” in its bid for nighttime supremacy.
Primetime faceoff: Shaw Media gets dramatic
Cue the suspenseful music. The broadcaster is betting big on thrillers and dramas this fall.
Primetime faceoff: CBC 2.0
Can a new programming strategy revitalize the pubcaster amidst its budget cuts and NHL loss?
Primetime faceoff: CTV carves out co-viewing
With U.S. creators switching the times of three top shows, the curveballs take centre stage in the broadcaster’s new strategy.
The fight for Fall TV
Compare and contrast the battle plans from each of the major networks as we head into the new fall season.
The national Fall TV schedule 2014/15
What’s hitting TV screens this fall? Check out this handy chart with all the new and returning shows.
It’s a whole new throne game
From our July/August issue, publisher Mary Maddever on the contemporary battles for eyeballs and ad dollars.