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Articles Tagged ‘Editorial’

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Comparing notes & thriving on chaos

Editor Jennifer Horn on how the dissolving borders between digital and physical retail is making some brands stronger.

ST.CoverDecJan16

Serving a higher purpose

Editor Emily Wexler on what the next generation of purpose-driven marketing should look like.

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Insights and influencers

Growth and client wins are great, but in this industry, it’s about the output, says strategy editor Emily Wexler.

Editorial: The age of cynicism

From strategy‘s May issue, editor Emily Wexler on CSR authenticity, critical observation and which spot brought her to tears.

Editorial: Beyond standing out

From strategy‘s latest issue, editor Emily Wexler on how brands must really hone into consumers’ lives to break through.

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Editorial: No more laurels to rest on

Managing editor Emily Wexler on the need for agencies and corporations to mix in education and exploration initiatives to keep up in a fast-moving world.

STCoverOct13

Editorial: Adapting your way to the top

Managing editor Emily Wexler on how this year’s crop of Brands of the Year reached the top by being open to change, despite the risk.

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Editorial: Content wins the throne game

Strategy executive editor Mary Maddever calls on TV networks to step up their digital plans and for brands to support them.

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Post-advertising: brands need to be more interesting

In this month’s editorial, strategy executive editor Mary Maddever reflects on engaging, rather than interrupting, in today’s marketing landscape.

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Editorial: Diversity – not a black and white issue

Strategy executive editor Mary Maddever on the face of diversity in the Canadian marketing industry, and how it impacts everything from hiring policies to store designs.

CoverFeb13

Editorial: Right smart

Strategy‘s executive editor on why effectiveness remains undeniably linked to creativity.

Last year’s winner Mary de Paoli from Sun Life  (right) with strategy publisher Mary Maddever.

Editorial: Finding the sweet spot

Strategy‘s executive editor Mary Maddever on why mass advertising still matters.

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Editorial: Extreme advertising

Mary Maddever on advertising’s rapid-fire evolution and how the industry is trying to keep up.

CoverJune12

Ads that earn their keep

Just in time for Cannes, strategy‘s executive editor Mary Maddever looks at world-class innovation and how marketing trends are changing the way businesses operate.

ST.CoverMay12

Community-led and nimble: the new corporate social relationship

Strategy‘s executive editor Mary Maddever looks at unrealistic expectations and limitless opportunities in the new CSR landscape.