Articles Tagged ‘Havas’

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The 2019 Agency Family Tree

A detailed look of what agencies the major players own and operate in the Canadian market.

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New Balance re-launches the 997 with help of Toronto artists

The footwear brand has enlisted creatives representing its target audience to promote a mass market version of the classic shoe.

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What do consumers want from a low-cost carrier?

Flair’s head of marketing discusses what customers can expect from the rebranded airline as competition heats up.

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Havas Canada names new CEO

Melody Adhami takes over leadership as the agency goes to market as a “digital-first creative experience consultancy.”

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Havas wins Flair Airlines

The ultra low-cost carrier is looking to “reinvigorate” its marketing as it plans to expand its service.

SunLife

Sun Life connects health with wealth

The financial services provider humanizes its approach to deliver an optimistic message around “true wealth.”

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Consumers have high hopes for health tech

Havas’ Prosumer Report shows people are looking to new sources for healthcare innovation.

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People think brands should help them live healthier lives

A new Havas report also points out a number of areas where pharma companies can work on improving trust.

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AI trends to watch

From finding influencers to helping agencies make new inroads with clients, applications for the technology keep growing.

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Consumers feel guilt over what they buy: study

The latest Havas Prosumer Report reveals a complicated relationship with consumerism.

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K72 hires new general manager

Sebastien Moise is the latest addition at the growing Vision7 agency.

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Havas opens AI centre in Montreal

The hub will find applied uses of the tech for the holding company’s clients around the globe.

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The 2018 Agency Family Tree

A breakdown of every major holding company’s assets and offerings in the Canadian market.

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Sun Life takes a page from lifestyle brands

The financial and insurance co aims to modernize with its latest content play.

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La Maison W opens in Montreal

Havas’ design and architecture studio opens its first international location.