Articles Tagged ‘Havas’

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Searching for Joe Canada

As the country celebrates its 150th birthday, marketers are planning a patriotic outpouring in the rush to define what it means to be Canadian in 2017.

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What really drives Canadian pride?

A new report shows how people feel about national identity, and how brands can respond.

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Canadian Women’s Foundation flips the script

The organization lets girls choose the message of its #GirlPowered campaign.

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Havas gets integrated with logo refresh

Canadian CEO and CCO Helen Pak on the collaborative “hacker” mentality the agency is also taking.

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Holland Bloorview cooks up a conversation

The children’s rehabilitation hospital looks to dispel stigma around disabilities with baked goods and stand-out creative.

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Check it out: Graffiti Alley goes virtual

Havas and Heritage Toronto use Instagram to bring the famous spot to the masses.

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New Balance vs. the gym

The brand’s new campaign introduces a global tagline to Canada and makes fitness centres an antagonist.

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Are foodies losing faith in big companies?

Consumers prefer buying from local producers than mainstream supermarkets, according to a new study.

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Havas acquires TP1

Founder Jan-Nicolas Vanderveken takes over as president in Montreal as Havas boosts its digital strength in Quebec.

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A day to tackle sexism

How some brands hope to affect lasting change on International Women’s Day.

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Up to the Minute: Argyle names new VPs

Plus: Bell Media acquires Cogeco Metromedia, Xerox picks a PR AOR and more news you may have missed.

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Durex lets emojis do the talking

Ahead of World AIDS day, the brand is petitioning for a condom emoji to help young people discuss safe sex.

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Ann Bouthillier steps down as Havas Canada CEO

Helen Pak is promoted to lead Canadian operations as the agency’s long-time leader looks to other opportunities.

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Havas expands with eight new staff

Hires across creative, accounts and planning in Toronto and Montreal include new ACDs and VPs.

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Havas wins BrandSource

The agency will lead a brand repositioning and omnichannel-focused strategy for the furniture and appliance retailer.