Articles Tagged ‘Havas’

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Ecobee sells the smart home’s possibilities

The company’s new campaign uses the functionality of voice commands to drive adoption for its thermostat tech.

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Canadians don’t know what AI is

Why marketers need to help educate the public if they are going to accept the tech being part of their lives.

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Consumers readying for a have-less future: survey

Havas’ latest global Prosumer study shows Canada’s slightly more optimistic about financial declines.

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Helen Pak joins Grey Canada

The agency’s new CCO will lead creative across all offices, while Havas names its new leaders.

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Searching for Joe Canada

As the country celebrates its 150th birthday, marketers are planning a patriotic outpouring in the rush to define what it means to be Canadian in 2017.

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What really drives Canadian pride?

A new report shows how people feel about national identity, and how brands can respond.

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Canadian Women’s Foundation flips the script

The organization lets girls choose the message of its #GirlPowered campaign.

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Havas gets integrated with logo refresh

Canadian CEO and CCO Helen Pak on the collaborative “hacker” mentality the agency is also taking.

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Holland Bloorview cooks up a conversation

The children’s rehabilitation hospital looks to dispel stigma around disabilities with baked goods and stand-out creative.

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Check it out: Graffiti Alley goes virtual

Havas and Heritage Toronto use Instagram to bring the famous spot to the masses.

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New Balance vs. the gym

The brand’s new campaign introduces a global tagline to Canada and makes fitness centres an antagonist.

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Are foodies losing faith in big companies?

Consumers prefer buying from local producers than mainstream supermarkets, according to a new study.

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Havas acquires TP1

Founder Jan-Nicolas Vanderveken takes over as president in Montreal as Havas boosts its digital strength in Quebec.

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A day to tackle sexism

How some brands hope to affect lasting change on International Women’s Day.

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Up to the Minute: Argyle names new VPs

Plus: Bell Media acquires Cogeco Metromedia, Xerox picks a PR AOR and more news you may have missed.