Articles Tagged ‘Kimberly-Clark’

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Taking a hands-on approach

How interactive executions helped brands drive trial and smash stigma.

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Embracing the starting position

How Huggies connected with new moms and took home an SIA Grand Prix.

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It came from Canada: Part 2

Huggies and HP made a splash on the awards circuit, now learn how (and why) their work is being shipped to new markets.

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2017 Strategy Awards: Huggies leaves no baby unhugged

The brand launched volunteer hugging programs in hospitals to highlight the power of hugs.

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What it takes to win at the CASSIES

Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.

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CASSIES Grand Prix: Proving the power of hugs

The diaper brand capitalized on its name to become the champion hugger.

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How Kleenex cleaned up with digital

The Kimberly-Clark brand boosted purchase intent and ad recall by targeting 100 “audience clusters” on Facebook.

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2015 Marketers of the Year

Check out the six winners who nabbed top honours this year.

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Marketers of the Year: Queen of the creampuffs

Denise Darroch is now leading a loyal fandom for U by Kotex, after her risk-taking moves paid off.

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Photo Gallery: PROMO! Awards 2015

Take a peek inside the CAPMA event that honoured the best in brand activation.

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Carmilla snags top PROMO! Award

From Leo to Zulu, read up on all the night’s big winners.

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No risk, no reward

Editor Emily Wexler welcomes new readers to strategy with a lesson in how Canadian brands can win on the world stage.

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Risky business

Which brands are proving that a calculated risk can reap big rewards?

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AToMiC Awards: Old brands, new tricks

You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.

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Shopper Innovation Awards: Kimberly-Clark strikes a new Poise

To stay ahead of its competition, the brand introduced the Poise Microliner, and partnered with a lifestyle show to reach its target.