Articles Tagged ‘Molson Coors Canada’

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MGD fuses fashion and music to sway spirit drinkers

The brand hopes the authenticity of a streetwear line and hip hop track will help it compete in a beer-averse nightlife scene.

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O, Molson Canadian, our true and patriot beer!

A look at how the patriotic brand has fought to win brand love over the last 60 years and what it hopes will be its next one-two punch.

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Molson peels back the layers of its history

A new TV commercial supports the brewer’s new masterbrand visual identity for its core labels.

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Molson refreshes its labels under new masterbrand approach

The redesign aims to bring renewed focus to the brewer’s legacy and “premiumize” the category to compete with craft beer.

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Molson Coors’ CMO discusses growing the Canadian beer segment

Since joining the company a year ago, CMO Martin Coyle’s remit has grown to include overseeing all aspects of its craft business.

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Molson Coors pursues cannabis-infused beverages

The brewer will form a joint venture with Quebec producer Hydropothecary to explore opportunities in the space.

Executive

Marketing C-Suite’s most-read stories of 2017

The stories that caught readers’ attention and the senior-level appointments that made waves.

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Pairing Molson’s history with Montreal’s

The company partners with an AR app to show its founder’s impact on the city’s development.

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What consumer excellence means at Molson Coors

The company seeks purpose for 50 individual beer brands under a global mandate for integration.

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Coors Light to bring Snowbombing to Canada

How the music and winter sports festival fits into the brand’s strategy around one-of-a-kind events.

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Meet the new brewmaster

Christine Jakovcic is leading a reinvestment in Molson Coors’ brands, launching new products and taking on the craft beer crowd.

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Molson launches historic product line

The beer brand goes as far back as the 1700s in its recipe vault for its latest brew.

Heineken Zoeterwoude. (Photo by Jasper Juinen for Heineken)

Heineken aims to ‘shake up’ thinking with new shop

Sid Lee will debut new work in May, including creative that “isn’t part of a traditional advertising model.”

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Central Station wins Molson’s Belgian Moon

The Toronto shop is now creative and strategic AOR for the wheat beer brand, newly launched in Canada.

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Rickard’s gets deep

The beer brand looks to those chats in the pub for its new creative platform.