Articles Tagged ‘molson’

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Molson Export puts the shine back on depanneurs

The beer brand gives Montreal’s convenience stores a vintage facelift for the return of its stubby bottle.

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CASSIES Gold: Bud’s strategy to own the goal

Anomaly earns three awards by helping the beer brand find a place in the heart of hockey fans.

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Insights of the Week: Molson is patient with VR play

The most essential industry intelligence on your competition and your consumers.

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Ontario’s well-timed message

The government’s new spot debuts earlier than intended to put a spotlight on diversity.

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Molson helps NHL enter VR

How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.

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Cannes Contenders 2016: Staff picks

The teams at strategy and Media in Canada pick the campaigns they think have a shot at Lions this year.

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Old Style Pilsner welcomes you to ‘Pil Country’

The beer brand builds a bar in an ice fishing shack to bring new and old drinkers together.

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Molson launches historic product line

The beer brand goes as far back as the 1700s in its recipe vault for its latest brew.

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What’s next for Molson’s rooftop rink?

The beer brand opens the rink up to the public, and prepares to launch a new “#AnythingForHockey” TV spot.

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A-B InBev reaches tentative deal to buy SABMiller

If finalized, the new brewing giant would control 30% of the global beer market.

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MLSE wins big at Clio Sports

The company, which works with Sid Lee, had the most wins for Canada, with additional trophies going to Rethink, Anomaly, TBWA and Sid Lee.

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Shopper Innovation Awards: Molson’s mobile fridge goes viral

The beer co’s now-famous fridge travelled the world, and generated buzz and sales at home.

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Branded music content rises

Rise Branded Entertainment brings Universal Music Canada’s artists and resources together in a new full-service agency.

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Creative Report Card: Mapping the Beer Fridge’s globe-trotting success

A look back at the Beer Fridge’s epic journey, which brought it to the top of this year’s CRC.

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And the CASSIES Grand Prix goes to…

Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.