Articles Tagged ‘volkswagen’

VW_Canada

Volkswagen gets fans to shoot its latest campaign

The automaker aims to show off the capabilities of the new Jetta without the “artifice” of typical car ads.

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2019 SIA Awards: How to be direct

Cineplex, Snickers, VW and Scotts picked up awards for connecting directly with consumers.

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Volkswagen sticks to the facts about costs

The automaker brings a quirkiness to warranties and car servicing in a new campaign that shows the long-term benefits of its cars.

golf

Volkswagen picks WPP for North American marketing

The automaker taps a group of agencies (including Taxi and Geometry) as part of broader marketing efficiency efforts.

JustAsk5

Volkswagen has Golf owners do the heavy lifting

Through a new online platform, prospective buyers can have their questions answered by the real experts: actual Golf owners.

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Volkswagen makes eyes wander

A campaign for the redesigned Tiguan focuses on design appeal to stand out in the highly competitive SUV segment.

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DDB names new leader in Montreal

Jean-Francois Mallette joins as managing director, with a goal of bringing more collaboration to the shop.

hyundai

Canadian ads we’ll see during the Super Bowl

A look at the commercials, new and old, that millions of us will see during the game on Sunday.

VW

Volkswagen admits it ‘let you down’

Is the troubled automaker’s apology yesterday enough to regain the trust of Canadians?

DDB_opener

DAOY Gold: DDB/Tribal Worldwide takes Gold for the team

The agency’s collaborative approach has helped it nab the digital Gold this year.

VWdetourist

Fun with fuel efficiency

Volkswagen’s new digital campaign combines the cost-effectiveness of its diesel engines with the joy of the scenic route.

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Volkswagen’s musical stories

A new branded content campaign for the Beetle gets bands and drivers alike to explore the car’s musical connections.

"Who wants to play video games?"

Gamification is everywhere

How brands are tapping into consumers’ desire to keep on winning.

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Red Urban wins Subaru

The agency picks up the account from DDB after a 14-agency review, and will handle national and dealer association advertising.

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Stop telling me to be good

Public’s Phil Haid on why awareness isn’t enough and why when it comes to CSR, you have to engage.