Diana Frost
Agencies 2025
List of Awards
2021
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In the News
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2022 Brand of the Year: Heinz redefines what it means to be iconic
Never thought we'd say this, but we're obsessed with ketchup this year.
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Why Kraft Heinz made Diana Frost its head disruptor
The new CMO shares how the company is "breaking plates" and no longer looking for perfection.
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Kraft Heinz revives What’s Cooking as a digital platform for chefs
The recipe hub is now an unbranded service for cooks to grow their audience, continuing Kraft's data-driven transformation.
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Diana Frost named chief growth officer at Kraft Heinz
From the C-Suite newsletter: The former Mars Wrigley exec joins as the CPG begins a transformation plan to reorganize its portfolio.
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Shopper Innovation Awards deepens its activation lens
The awards recognizing the best in shopper marketing gets a new name, categories and co-chairs.
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How Canada’s new candy giant will move forward
Marketing VP Diana Frost wants to grow the newly merged Mars Wrigley and attract top talent.
